Asda Introduces ingredient range Cook by Asda

To help customers to get more adventurous in the kitchen, without breaking the bank, UK retailer Asda has announced the launch of a new 132-product strong scratch-cooking Retailer-owned brand range Cook by Asda.

According to research, over half of UK home cooks enjoy experimenting with new cooking trends and ingredients, however, one in five feel like they struggle to get the seasoning right. Born from the belief that scratch-cooking should be simple, accessible, and inspiring, Cook by Asda includes affordable, high-quality, pre-prepared ingredients starting at just 80p ($1.02 USD.)

Ellie Beecham, Assistant Brand Manager at Asda, says: “At Asda, we believe that healthy, flavorsome cooking should be accessible to all, which is why we’ve developed our new range, Cook by Asda, and we hope it will inspire customers to scratch cook from home.
Whether you’re looking to add some excitement to weeknight family meals or cook a date-night dinner to impress, our new range can transform any dish, making home-cooking easy and delicious!”.

Featuring over 40 brand-new products, Cook by Asda spans more than 10 cuisines, including Indian, Thai, Japanese, Middle Eastern, North African, Italian, American, and more. With hundreds of ingredients now available under one roof, the new range makes it quick and easy for anyone to expand their flavor horizons and create restaurant-worthy meals at home for less.

Customers who are keen to cook more Asian-inspired dishes can pick up the spicy Gochujang Paste (£1.25) or citrusy Lemongrass Paste (£1.25), ideal for curries, soups, stews, or marinades. The Nooch Seasoning (£1) and crispy Chipotle Breadcrumbs (£1.50) add a unique, savory edge to family favorites such as a smoky Chipotle Mac and Cheese, which can be found on Asda Good Living.

Whether it’s an aromatic vegetable tagine seasoned with Ras El Hanout (£1) or indulgent loaded fries topped with Dirty Fries Seasoning (£1). A chicken traybake with Harissa Paste (£2.10) or freshly-made Fattoush Salad seasoned with Sumac (80p); there’s something for everyone in the new range, which spans dry herbs, spices, seasonings, pastes as well as frozen herbs and vegetables.

Customers can also find QR codes on the larger packs in the range, which will take them to Asda Good Living recipe pages. From Gochujang Scrambled Eggs to Nooch Sirloin Steak, here customers can find video guidance and recommendations of how to use the products, as well as step-by-step recipes, presented by a range of social media foodies, such as @Atlanta_Thompson and @Bobbys_ktchn.The Cook by Asda range will be launching in August, in-store and online.

By Published On: August 29th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.



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