About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

President’s Choice Black Label Unveils Hand-Tossed Pizzas

Loblaw-owned Brand President's Choice has introduced a new addition to the frozen pizza aisle: the all-new PC Black Label Frozen Pizzas. Every pizza is hand-tossed by skilled Pizzaiolos in Italy and made with premium ingredients. These stone-baked delights bring the true taste of Italy to Canadian homes. Say goodbye to dining out, as a

President’s Choice Black Label Unveils Hand-Tossed Pizzas2023-08-15T19:31:13-04:00

TEA-RIFFIC: LIDL GB Brews Up Big Change to Tea Bags

Lidl Great Britain (GB) has revealed that all its Lidl-owned brand tea bags are set to become fully compostable, helping tea enthusiasts across the country make more sustainable shopping choices. The move means customers will be able to enjoy their favorite cuppa knowing that they can dispose of the tea bags in food or green

TEA-RIFFIC: LIDL GB Brews Up Big Change to Tea Bags2023-08-15T16:16:52-04:00

Sainsburys Tu Brand Introduces Cardboard Baby Clothing Hangers

Sainsbury’s has rolled out new cardboard hangers across its Tu Clothing Baby Retailer-owned Brand range, replacing five million plastic hangers and saving an impressive 103 tons of plastic from being used. The swap, a UK supermarket first, follows a successful trial and will be available in over 400 stores. The change has been made

Sainsburys Tu Brand Introduces Cardboard Baby Clothing Hangers2023-08-14T20:02:04-04:00

CAREERS: Dollar Tree – Package Designer

CAREERS: Dollar Tree - Package Designer 500 Volvo Parkway, Chesapeake, Virginia Job Description The packaging and product designer is responsible for reviewing the technical requirements of corporate art as well as the availability of files. Develop reference documents for consistent representation throughout the team, design private brands, CPG, and product art, review, and proofing,

CAREERS: Dollar Tree – Package Designer2023-08-14T16:04:49-04:00

Whole Foods to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is getting closer by the day, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all

Whole Foods to Present at Velocity Sustainability Summit2023-08-13T19:53:59-04:00

CAREERS: BJ’s Wholesale Club – Head of Own Brand Quality and Product Development

Head of Own Brand Quality and Product Development Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs, and eight distribution centers. BJ’s Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves.

CAREERS: BJ’s Wholesale Club – Head of Own Brand Quality and Product Development2023-08-13T19:03:34-04:00

Velocity Launches Sustainability Industry Research

Help us understand the state of Private Brand Sustainability We would love to hear your thoughts on private brand sustainability. We value your opinion. Take the Survey! Velocity Institute Sustainability and Private Brand Industry Survey Closes Friday, August 18 at 5:00 EST The Velocity Institute is conducting our annual Sustainability and Retailer-owned Brand

Velocity Launches Sustainability Industry Research2023-08-09T16:56:07-04:00

Welcome to The Convenience Tour: 7-Eleven Releases Golf-Themed Merch on 7Collection

Attention all golf pros, caddies, and people who look great in argyle: Convenience giant 7-Eleven Inc. just dropped a golf-inspired Retailer-owned Brand merch collection for brand fans who want to look good and feel good when hitting the range. Whether you’re an avid player or a dedicated spectator, swing by 7Collection.com – the retailer’s online

Welcome to The Convenience Tour: 7-Eleven Releases Golf-Themed Merch on 7Collection2023-08-09T16:14:52-04:00

Marks & Spencer Rolls Out Agrisound Boosting Pollinator Activity To 18 Farms

Following two successful trials last year, British retailer Marks & Spencer (M&S) has announced an expansion of its partnership with agri-tech start-up AgriSound to 18 sites across the M&S farms. Last year M&S launched two in-field sensor trials that helped farmers better support pollinators like bumblebees and increased crop yields, and now the retailer

Marks & Spencer Rolls Out Agrisound Boosting Pollinator Activity To 18 Farms2023-08-09T15:50:24-04:00