About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

CAREERS: BJ’s Wholesale Club – Head of Own Brand Quality and Product Development

Head of Own Brand Quality and Product Development Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs, and eight distribution centers. BJ’s Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves.

CAREERS: BJ’s Wholesale Club – Head of Own Brand Quality and Product Development2023-08-13T19:03:34-04:00

Velocity Launches Sustainability Industry Research

Help us understand the state of Private Brand Sustainability We would love to hear your thoughts on private brand sustainability. We value your opinion. Take the Survey! Velocity Institute Sustainability and Private Brand Industry Survey Closes Friday, August 18 at 5:00 EST The Velocity Institute is conducting our annual Sustainability and Retailer-owned Brand

Velocity Launches Sustainability Industry Research2023-08-09T16:56:07-04:00

Welcome to The Convenience Tour: 7-Eleven Releases Golf-Themed Merch on 7Collection

Attention all golf pros, caddies, and people who look great in argyle: Convenience giant 7-Eleven Inc. just dropped a golf-inspired Retailer-owned Brand merch collection for brand fans who want to look good and feel good when hitting the range. Whether you’re an avid player or a dedicated spectator, swing by 7Collection.com – the retailer’s online

Welcome to The Convenience Tour: 7-Eleven Releases Golf-Themed Merch on 7Collection2023-08-09T16:14:52-04:00

Marks & Spencer Rolls Out Agrisound Boosting Pollinator Activity To 18 Farms

Following two successful trials last year, British retailer Marks & Spencer (M&S) has announced an expansion of its partnership with agri-tech start-up AgriSound to 18 sites across the M&S farms. Last year M&S launched two in-field sensor trials that helped farmers better support pollinators like bumblebees and increased crop yields, and now the retailer

Marks & Spencer Rolls Out Agrisound Boosting Pollinator Activity To 18 Farms2023-08-09T15:50:24-04:00

OFI & Club Coffee to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is happening in just under 70 days, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all

OFI & Club Coffee to Present at Velocity Sustainability Summit2023-08-08T20:42:18-04:00

Trader Joe’s Cools Summer with Root Beer Float Bars

Is there a drinkable summertime dessert more iconic than the Root Beer Float? Trader Joe’s answer, objectively speaking, is no, not really. From the sweet, sarsaparilla-y flavor of the soda to the creaminess of the vanilla ice cream, every sip summons a certain nostalgia that’s hard to top. Trader Joe’s Root Beer Float Bars

Trader Joe’s Cools Summer with Root Beer Float Bars2023-08-08T20:35:55-04:00

365 by Whole Foods Market Brand Begins Selling on Amazon

This summer Vertex Awards winning Whole Foods-owned Brand 365 by Whole Foods Market debuted on Amazon. Amazon Prime members can enjoy free shipping on more than 3,500 products 365 products. Shoppers who utilize the “Subscribe and Save” feature on Amazon’s website, and set up automatic restocks can save up to 15% on supplements, snacks,

365 by Whole Foods Market Brand Begins Selling on Amazon2023-08-08T20:13:24-04:00

HelloFresh Launches Pet Food Brand The Pets Table

HelloFresh announced today the launch of their new premium pet food brand, The Pets Table. Developed in partnership with veterinarians, the subscription-based service offers human-grade fresh and air-dried recipes customized for the exact caloric needs of each dog at a competitive price point. The Pets Table is an important step in diversifying the retailer’s-owned brand

HelloFresh Launches Pet Food Brand The Pets Table2023-08-07T19:04:20-04:00

Careers: Target – Director of Packaging Sourcing – Owned Brands

Director of Packaging Sourcing - Owned Brands 1000 Nicollet Mall, Minneapolis,MN 55403-2542 R0000296529 The pay range is $123,100.00 - $221,600.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about

Careers: Target – Director of Packaging Sourcing – Owned Brands2023-08-07T16:10:37-04:00

Join us in Austin for the Sustainability Summit 2023

In this fourth edition of the Velocity Institute Sustainability Summit, we laser focus on Retailer-owned Brand (Private Brand) and Sustainability. The Sustainability Summit is designed to bring the industry together to accelerate Sustainability, share best practices, and explore the future. Join us live and in-person to learn, network, and discuss at the Hilton Austin on

Join us in Austin for the Sustainability Summit 20232023-08-06T20:42:39-04:00