About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

OFI & Club Coffee to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is happening in just under 70 days, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all

OFI & Club Coffee to Present at Velocity Sustainability Summit2023-08-08T20:42:18-04:00

Trader Joe’s Cools Summer with Root Beer Float Bars

Is there a drinkable summertime dessert more iconic than the Root Beer Float? Trader Joe’s answer, objectively speaking, is no, not really. From the sweet, sarsaparilla-y flavor of the soda to the creaminess of the vanilla ice cream, every sip summons a certain nostalgia that’s hard to top. Trader Joe’s Root Beer Float Bars

Trader Joe’s Cools Summer with Root Beer Float Bars2023-08-08T20:35:55-04:00

365 by Whole Foods Market Brand Begins Selling on Amazon

This summer Vertex Awards winning Whole Foods-owned Brand 365 by Whole Foods Market debuted on Amazon. Amazon Prime members can enjoy free shipping on more than 3,500 products 365 products. Shoppers who utilize the “Subscribe and Save” feature on Amazon’s website, and set up automatic restocks can save up to 15% on supplements, snacks,

365 by Whole Foods Market Brand Begins Selling on Amazon2023-08-08T20:13:24-04:00

HelloFresh Launches Pet Food Brand The Pets Table

HelloFresh announced today the launch of their new premium pet food brand, The Pets Table. Developed in partnership with veterinarians, the subscription-based service offers human-grade fresh and air-dried recipes customized for the exact caloric needs of each dog at a competitive price point. The Pets Table is an important step in diversifying the retailer’s-owned brand

HelloFresh Launches Pet Food Brand The Pets Table2023-08-07T19:04:20-04:00

Careers: Target – Director of Packaging Sourcing – Owned Brands

Director of Packaging Sourcing - Owned Brands 1000 Nicollet Mall, Minneapolis,MN 55403-2542 R0000296529 The pay range is $123,100.00 - $221,600.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about

Careers: Target – Director of Packaging Sourcing – Owned Brands2023-08-07T16:10:37-04:00

Join us in Austin for the Sustainability Summit 2023

In this fourth edition of the Velocity Institute Sustainability Summit, we laser focus on Retailer-owned Brand (Private Brand) and Sustainability. The Sustainability Summit is designed to bring the industry together to accelerate Sustainability, share best practices, and explore the future. Join us live and in-person to learn, network, and discuss at the Hilton Austin on

Join us in Austin for the Sustainability Summit 20232023-08-06T20:42:39-04:00

TreeHouse Foods Announces 2030 ESG Goals

TreeHouse Foods, Inc. a Retailer-owned Brand (private label) food and beverage manufacturer in North America, announced its 2030 Environmental, Social & Governance ("ESG") goals, centered around three ESG strategic pillars: Environment & Climate; People & Communities, and Products & Operations. Additionally, the Company published its 2023 disclosures in accordance with the Sustainability Accounting Standards Board

TreeHouse Foods Announces 2030 ESG Goals2023-08-06T11:31:51-04:00

Tesco Reveals Adventurous Global Meals Cooking Trends

UK shoppers are increasingly cooking international dishes at home to save money – and experimenting with adventurous flavors from across the globe. Tesco, the UK’s biggest supermarket, has revealed that sales of ingredients and meal kits for a range of global cuisines have been consistently rising in the last year, as customers look for

Tesco Reveals Adventurous Global Meals Cooking Trends2023-08-06T12:04:09-04:00

Walgreens to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is coming up fast, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. Over the next few weeks, we will reveal all the presentations, including executive speakers from Whole Foods, The Recycling

Walgreens to Present at Velocity Sustainability Summit2023-08-03T16:13:03-04:00

Tesco Unveils New Plastic Saving Ground Beef Packs

Customers picking up fresh Ground beef (mince) in some Tesco stores will notice a big change in how it’s packaged. Instead of the traditional tray/top wrap pack, shoppers will see two lines of beef in new pillow packs. The supermarket is trialing the new packaging, which uses 70% less plastic, on two lines: 500g

Tesco Unveils New Plastic Saving Ground Beef Packs2023-08-03T16:00:09-04:00