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President’s Choice Black Label Unveils Hand-Tossed Pizzas

Loblaw-owned Brand President’s Choice has introduced a new addition to the frozen pizza aisle: the all-new PC Black Label Frozen Pizzas. Every pizza is hand-tossed by skilled Pizzaiolos in Italy and made with premium ingredients. These stone-baked delights bring the true taste of Italy to Canadian homes. Say goodbye to dining out, as a delicious, crisp, airy crust pizza experience awaits in the comfort of your own home. Now available in stores nationwide wherever PC products are sold.

“The hand-tossed pizza crust is what makes Italy known for its pizzas – those delicious, fresh ingredients combined with a crispy crust and soft inner dough makes your mouth water just thinking about it,” says Heather Fadali, Vice President of Loblaw Brands at Loblaw Companies Limited.  “That was our goal when we started creating the PC Black Label Pizza. And that light and airy crust we know our customers are looking for is what you can now get at your table in less than 20 minutes.”

At just $7.99 each, the PC Black Label Frozen Pizzas are the at-home pizza solution customers want at a great price point. Skip the dough tossing (and the mess) and enjoy this delicious and easy-to-prepare pizza, ready to be served in about 14 minutes.

President’s Choice Black Label Unveils Hand-Tossed Pizzas

The new line of PC Black Label Frozen Pizzas includes three varieties:

Margherita – The new classic. Topped with a blend of cheeses and finished with cherry tomatoes.

Diavola – Bring bold home with Ventricina salami, smoked provola cheese, red onion and spices.

Funghi – Umami overload. A mix of three mushrooms and black truffle, completed with a velvety sauce.

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By Published On: August 15th, 2023Tags: ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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