About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Petco Debuts Annual Halloween ‘Bootique’ Collection

Petco unveiled its latest "Bootique" collection today, offering the ultimate one-stop shop for pet essentials and Halloween must-haves. Featuring over 350 items total, including over 200 products under $20, the new collection ranges from apparel, accessories, and home décor to toys and treats to help pets and pet owners show off their spirit in

Petco Debuts Annual Halloween ‘Bootique’ Collection2023-08-01T15:56:34-04:00

Asda Launches 47 Food-to-go Products

When it comes to lunchtime, shoppers are looking for a breadth of choice, good quality ingredients, and inspiring flavors – all at an affordable price. The new Asda-owned Brand food-to-go range answers those needs, with 47+ new products to choose from, including an elevated offering of deli-style sandwiches and salads, packed with on-trend and

Asda Launches 47 Food-to-go Products2023-08-01T13:42:45-04:00

PATTISON FOOD GROUP LAUNCHES ONLY GOODNESS

Headquartered in British Columbia, Canada, Pattison Food Group, the parent company of Save-On-Foods and Western Family, knew that they needed a Retailer-owned Brand (private brand) that would cater to the ever-growing healthy lifestyle “Better for you” shopper. The retailer engaged Canadian agency Whitespace Brands a Division of Fish Agency, the creative team that took on

PATTISON FOOD GROUP LAUNCHES ONLY GOODNESS2023-12-01T15:54:09-05:00

Whole Foods Market Unveils Latest Sustainable Impact Report

hole Foods MarketW released its annual Impact Report available here, which highlights the grocer’s efforts to be a force for good in the global food system. The report provides a 360-degree view of the company’s strategic approach to combatting food waste, reducing its carbon footprint, consciously sourcing products, and supporting Team Members’ growth and wellbeing.

Whole Foods Market Unveils Latest Sustainable Impact Report2023-07-31T16:48:30-04:00

Safeway & Albertsons Launch Vine & Cellar

Safeway and Albertsons have launched Vine & Cellar, a collection of expertly curated wines available online, shipped directly to customer homes. Available exclusively in California, Vine & Cellar boasts an expanded assortment of wine varietals and global wine regions. “We are launching Vine & Cellar to give our customers and fellow wine enthusiasts the ability

Safeway & Albertsons Launch Vine & Cellar2023-07-30T15:35:30-04:00

Quad & Clemson to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is coming up fast, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all the presentations,

Quad & Clemson to Present at Velocity Sustainability Summit2023-07-31T16:52:57-04:00

Petco Expands Reddy With Cat Range

Petco has just launched its first cat collection in its brand Reddy. Petco officials said that the new range offers pet owners a modern aesthetic that fits their own style while keeping cats active and comfortable with functional solutions. Reddy Burgundy Cat Harness Set - $34.99, which features a webbed nylon leash and adjustable

Petco Expands Reddy With Cat Range2023-07-27T19:12:42-04:00

CAREERS: WALMART (USA) Senior Manager II, Product Development-Adult Beverages

What you'll do... At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make to create the future of retail, from responsible sourcing to sustainability – and everything in between. As a Senior Manager II, Product Development, you will develop items for some of

CAREERS: WALMART (USA) Senior Manager II, Product Development-Adult Beverages2023-07-27T15:19:16-04:00

OFI & Club Coffee to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is happening in just under 70 days, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all

OFI & Club Coffee to Present at Velocity Sustainability Summit2023-07-27T09:37:00-04:00

ALDI Shoppers Have Spoken: Here Are The 2023 Fan Favorites

For the 5th year, discount grocer ALDI released its annual Fan Favorites survey and asked customers to share which Aldi-owned Brand products hold the top spot in their hearts and carts. And boy – did they share. The survey reveals the 13 most popular ALDI products in the country and emerging grocery trends reshaping

ALDI Shoppers Have Spoken: Here Are The 2023 Fan Favorites2023-07-26T19:24:44-04:00