PLUS & PRO members may submit
guest posts and press releases.

Tesco Unveils New Plastic Saving Ground Beef Packs

Customers picking up fresh Ground beef (mince) in some Tesco stores will notice a big change in how it’s packaged. Instead of the traditional tray/top wrap pack, shoppers will see two lines of beef in new pillow packs.

The supermarket is trialing the new packaging, which uses 70% less plastic, on two lines: 500g Tesco Beef Lean Steak Mince 5% fat (£3.49) and Tesco Beef Mince 500g 20% fat (£2.49). If customers like the new pillow packs, Tesco will roll them out to more stores and across more lines.

Pillow packs are the opposite of vacuum packs. The slightly inflated ‘pillow’ keeps the mince in perfect condition and prevents it from being compressed.

While the new packs still contain the same amount of mince as the old ones, the packaging is smaller, meaning fewer lorries are needed to transport them, and stores can fit more on shelves, increasing availability.

The new packaging is recyclable. Customers can put it into the front of store recycling units with their other soft plastic.

Dom Morrey, Tesco Commercial Director for Fresh, said: “As well as looking for great value when they shop, customers want to see less plastic packaging in their trolleys. Pillow packs are a win-win: they keep the mince in perfect condition while requiring much less plastic. Removing or reducing unnecessary plastic is an important way that Tesco can reduce its environmental impact. We’re proud of what we have done so far but continue to look for ways to do more.”

Tesco’s 4Rs packaging strategy aims to remove plastic where it can, reduce where it can’t reuse more, and recycle what’s left. To date, Tesco has removed around 2.2 billion pieces of plastic from its UK business, including:

  • 200+ million bags from Tesco.com deliveries
  • 100+ million extra lids from products such as wipes, creams, yogurts, and desserts50 million pieces of plastic wrapping from

VELOCITY TALKS

SUBSCRIBE TO VELOCITY TALKS ON YOUTUBE

By Published On: August 3rd, 2023Tags:

Share This Incite!

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2024 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY
PRIVATE BRAND + AI

FREE VIRTUAL SUMMIT

ON DEMAND

VELOCITY
INNOVATE 24

FREE VIRTUAL SUMMIT

MARCH 27, 2024

VELOCITY
CONFERENCE + EXPO

CHARLOTTE, NC

MAY 13-15, 2024

VERTEX AWARDS
EUROPE

AMSTERDAM,

THE NETHERLANDS

MAY 27, 2024

VELOCITY
EUROPE 2024

FREE VIRTUAL SUMMIT

JUNE 27, 2024

VELOCITY
SUSTAINABILITY SUMMIT 2024

PHOENIX, ARIZONA

OCTOBER 22-23, 2024

VELOCITY
BOLD BASH 2024

CHICAGO, IL

NOVEMBER 18, 2024

SPONSOR
OR EXHIBIT

AT A

VELOCITY EVENT

SPONSOR SPEAKING
OPPORTUNITIES
AVAILABLE

Title