About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Marks & Spencer Rolls-Out Braille Gift Card Range

UK retailer Marks & Spencer (M&S) has launched a first-of-its-kind ‘Happy Birthday’ Retailer-owned Brand braille gift card, developed in consultation with the Royal National Institute of Blind People (RNIB). Joining the gift card is a collection of three braille greeting cards – covering different celebrations. The industry-first braille gift card features an embossed outer sleeve

Marks & Spencer Rolls-Out Braille Gift Card Range2023-07-24T17:02:16-04:00

SPINS to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is happening in just under 70 days, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal

SPINS to Present at Velocity Sustainability Summit2023-07-23T13:51:56-04:00

The Recycling Partnership to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is happening in just under 70 days, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all

The Recycling Partnership to Present at Velocity Sustainability Summit2023-07-20T16:33:16-04:00

Kroger-owned Brand Murray’s Cheese Introduces Brand Redesign

Kroger-owned Brand Murray's Cheese unveiled a new logo, visual brand, and website today, bringing vast product expertise together with the heritage brand's passionate, creative spirit. Building on its storied New York City history, Murray's new look features playful illustrations that bring the upbeat experience at their cheese counter, where cheesemongers are known for sharing

Kroger-owned Brand Murray’s Cheese Introduces Brand Redesign2023-07-20T14:21:57-04:00

Doehler Group to Aquire SVZ

Doehler, natural and plant-based ingredients and solutions provider to the private brand and CPG industries, announced today the acquisition of SVZ, subject to regulatory approval. This strengthens its natural red fruit and vegetable ingredients portfolio and its global market presence, expanding its operations in the USA and Japan. SVZ is known for its high-quality

Doehler Group to Aquire SVZ2023-07-20T14:20:34-04:00

Misfits Market to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is happening in just under 70 days, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal

Misfits Market to Present at Velocity Sustainability Summit2023-07-19T20:54:21-04:00

Macy’s Vision for New Brand Portfolio

Today, New York-based Department Store Macy’s introduces its new Macy’s-owned Brand (private brand), On 34th, a women’s apparel and accessories collection of classics made for modern life. Designed for women, by women, the collection features wardrobe staples like the perfect pant and special pieces like the sequin skirt to make her smile with enough

Macy’s Vision for New Brand Portfolio2023-07-19T17:05:36-04:00

Walmart Kicks Open Call 2023

Today, Walmart began accepting applications for its tenth annual Open Call event, inviting small business owners and entrepreneurs everywhere to apply for the opportunity to pitch their products to be sold on Walmart or Sam's Club shelves or on Walmart.com. Applications are open until August 18, 2023. Open Call is at the heart of Walmart's

Walmart Kicks Open Call 20232023-07-18T20:25:06-04:00

At Home Launches Fourth Lifestyle Brand Crosby St.

Home retailer At Home announced today the launch of its new Retailer-owned Brand (private brand), Crosby St. This warm, contemporary modern brand combines high-end design with At Home’s unbeatable prices. Crosby St. is the fourth in At Home’s portfolio of brands. “Our new, exclusive Crosby St. label is for anyone who wants to bring

At Home Launches Fourth Lifestyle Brand Crosby St.2023-07-18T20:42:07-04:00