About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

CAREERS: BJ’s Wholesale Club – Head of Own Brand Quality and Product Development

Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs and eight distribution centers. BJ’s Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves. Together, we’re committed to providing outstanding service and

CAREERS: BJ’s Wholesale Club – Head of Own Brand Quality and Product Development2023-07-26T19:11:53-04:00

Toxic-Free Future to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is happening in just under 70 days, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal

Toxic-Free Future to Present at Velocity Sustainability Summit2023-07-25T15:53:31-04:00

Dollar General Puts ‘Food First’ With Clover Valley Expansion

Dollar General is expanding its Retailer-owned Brand (private label), Clover Valley, to include new on-trend national brand alternatives, debuting more than 100 new items for 2023, including a wider selection of sauces, condiments, entrees, sides, snacks, and more at affordable price points with many featuring stylish new packaging designs. “We have made significant enhancements

Dollar General Puts ‘Food First’ With Clover Valley Expansion2023-07-25T15:42:49-04:00

Sprouts to host its 2nd Annual Sustainability Vendor Summit

Sprouts Farmers Market will host its second annual Sprouts Brand Sustainability Vendor Summit in early September as part of the company’s commitment to bring responsibly sourced products to its customers. The virtual event, hosted in partnership with ECRM, will allow Sprouts to discover new Retailer-owned Brand (private label) manufacturers with unique and differentiated products

Sprouts to host its 2nd Annual Sustainability Vendor Summit2023-07-25T15:22:50-04:00

CVS Pharmacy Expands one+other self-care Universal Tools

Today, on International Self-Care Day, CVS Pharmacy is expanding its CVS-owned brand one+other with the new inclusively designed Universal Tools self-care collection to continue its attention to the unique and individual needs of its diverse consumer base. In January 2023, CVS Pharmacy introduced one+other (pronounced 'one another'), a beauty and personal care brand created with

CVS Pharmacy Expands one+other self-care Universal Tools2023-07-24T16:34:04-04:00

Marks & Spencer Rolls-Out Braille Gift Card Range

UK retailer Marks & Spencer (M&S) has launched a first-of-its-kind ‘Happy Birthday’ Retailer-owned Brand braille gift card, developed in consultation with the Royal National Institute of Blind People (RNIB). Joining the gift card is a collection of three braille greeting cards – covering different celebrations. The industry-first braille gift card features an embossed outer sleeve

Marks & Spencer Rolls-Out Braille Gift Card Range2023-07-24T17:02:16-04:00

SPINS to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is happening in just under 70 days, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal

SPINS to Present at Velocity Sustainability Summit2023-07-23T13:51:56-04:00

The Recycling Partnership to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is happening in just under 70 days, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all

The Recycling Partnership to Present at Velocity Sustainability Summit2023-07-20T16:33:16-04:00

Kroger-owned Brand Murray’s Cheese Introduces Brand Redesign

Kroger-owned Brand Murray's Cheese unveiled a new logo, visual brand, and website today, bringing vast product expertise together with the heritage brand's passionate, creative spirit. Building on its storied New York City history, Murray's new look features playful illustrations that bring the upbeat experience at their cheese counter, where cheesemongers are known for sharing

Kroger-owned Brand Murray’s Cheese Introduces Brand Redesign2023-07-20T14:21:57-04:00