About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

22% Of Global Grocery Spend is Private Brand

According to Kantar's Global Omnichannel Report private brand is surging ahead of brands. The CPG industry is, as ever, evolving. This time, the movement is a noticeable swing towards Retailer-owned Brands or, as Kantar continues to call them, private labels. It’s not that manufacturer brands haven’t also grown, but it has been a humble increase

22% Of Global Grocery Spend is Private Brand2023-07-11T19:20:37-04:00

Home Chef Celebrates 10th Birthday

Late last week, Kroger shared that Home Chef, their Kroger-owned meal solutions Brand, is celebrating its 10th birthday. "For a decade, Home Chef has provided customers with easy, convenient meal solutions to make cooking at home an experience that is simple and delicious," said Dan De La Rosa, Kroger's group vice president of fresh

Home Chef Celebrates 10th Birthday2023-07-10T15:50:52-04:00

Careers: Sprouts Farmers Market – Sustainability Coordinator

Job LocationUS-AZ-Phoenix Position Type Full-Time Requisition ID JREQ-262016 Overview The primary responsibility of the Sustainability Coordinator is to assist the Sustainability / Environmental Compliance team with the execution and administration of the company’s organization-wide environmental, social, and governance (ESG) / sustainability program. This is an excellent opportunity to assist in developing and implementing Sprouts’

Careers: Sprouts Farmers Market – Sustainability Coordinator2023-07-10T14:15:17-04:00

Velocity Sustainability Summit Early Bird Prices Go Up Friday!

GET YOUR $795 EARLY BIRD TICKETS NOW! EARLY BIRD RATE EXPIRES FRIDAY 7.14.2023 In this fourth edition of the Velocity Institute Sustainability Summit, we laser focus on Retailer-owned Brand (Private Brand) and Sustainability. The Sustainability Summit is designed to bring the industry together to accelerate Sustainability, share best practices, and explore the future. Join

Velocity Sustainability Summit Early Bird Prices Go Up Friday!2023-07-09T12:52:05-04:00

Waitrose’s ‘Cooking Report’ Reveals Quietly Confident Cooks

British grocer Waitrose has released its annual Cooking Report on the United Kingdoms' cooking habits. The report has revealed that the UK is a nation of quietly confident cooks with more than one-third (35%) rating themselves as ‘very good’ or ‘excellent cooks’, and a more modest 45% rate themselves as ‘fairly good cooks’. One-third of

Waitrose’s ‘Cooking Report’ Reveals Quietly Confident Cooks2023-07-09T11:36:29-04:00

Say Hello to Southeastern Grocers New Know & Love Brand

Southeastern Grocers Inc. (SEG), the parent company of retailers Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores, announces its new, Retailer-owned Brand (private brand) Know & Love – designed to offer customers a wide range of affordable, clean label products made with ingredients they “know,” to create the everyday products they’ll “love.” SEG’s

Say Hello to Southeastern Grocers New Know & Love Brand2023-07-06T12:10:33-04:00

Albertsons O Organics® Launches “Fight Hunger, Serve Hope”

Albertsons Companies, Inc. today announced the launch of its Albertson’s-owned Brand O Organics “Fight Hunger, Serve Hope” initiative to combat hunger during the summer months when households with school-aged children face higher rates of food insecurity. Now through August 1, the retailer’s brand will donate one meal for every O Organics product purchased,

Albertsons O Organics® Launches “Fight Hunger, Serve Hope”2023-07-05T13:58:35-04:00

Simply Give Connects Meijer LPGA Classic and Local Pantry

The Meijer LPGA Classic for Simply Give, which was held June 15-18, 2023, is more than just a golf tournament. In its ninth year of play, the tournament raised $1.25 million for Simply Give, the Meijer hunger relief program that feeds families by stocking the shelves of more than 450 pantries across the Midwest

Simply Give Connects Meijer LPGA Classic and Local Pantry2023-07-05T14:31:45-04:00

$795 Velocity Sustainability Summit Early Bird Tickets Available Now!

GET YOUR $795 EARLY BIRD TICKETS NOW! EARLY BIRD RATE EXPIRES 7.14.2023 In this fourth edition of the Velocity Institute Sustainability Summit, we laser focus on Retailer-owned Brand (Private Brand) and Sustainability. The Sustainability Summit is designed to bring the industry together to accelerate Sustainability, share best practices, and explore the future. Join us

$795 Velocity Sustainability Summit Early Bird Tickets Available Now!2023-07-02T12:13:32-04:00

Aldi UK Launches Premium Women’s Fragrances for Summer

Shoppers could save a total of £310.63 (95%) compared to designer brands, Dior and Paco Rabanne. This summer, Aldi UK welcomes a new array of women’s fragrances to its dermatologically tested and cruelty-free line-up. Priced at just £5.99 a bottle, the Aldi-owned Brand products Lacura’s Devotion, Perfect Pink and Empress Eau de Parfum hit

Aldi UK Launches Premium Women’s Fragrances for Summer2023-06-29T20:33:54-04:00