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At Home Launches Fourth Lifestyle Brand Crosby St.

Home retailer At Home announced today the launch of its new Retailer-owned Brand (private brand), Crosby St. This warm, contemporary modern brand combines high-end design with At Home’s unbeatable prices. Crosby St. is the fourth in At Home’s portfolio of brands.

“Our new, exclusive Crosby St. label is for anyone who wants to bring modern design into their home,” said Lee Bird, Chairman and CEO of At Home. “After the overwhelming success of our three other private labels — farmhouse-style private brand Honeybloom, traditional-style private brand Providence and global-inspired private brand Found & Fable — we knew we had to round out our offering with a contemporary label. At Home’s goal is to provide accessible décor and furnishings for all customers to fit every room, style, season and budget.”

At Homes’s Crosby St. brand features clean lines, natural textures and neutral colors that will elevate any home. This modern yet warm line offers sophisticated style at an affordable price.

Crosby St., exclusively from At Home, is now available online and in stores.

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By Published On: July 18th, 2023

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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