About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Fast Company names Michael Graves Design For All at CVS a finalist in its 2023 World Changing Ideas Awards

Michael Graves Design X CVS Health Home Healthcare private brand range has been selected in the Art and Design category as part of Fast Company’s 2023 World Changing Ideas Awards. Fast Company’s annual World Changing Ideas Awards honor the businesses and organizations that are developing creative solutions to the most pressing issues of our time. The 45

Fast Company names Michael Graves Design For All at CVS a finalist in its 2023 World Changing Ideas Awards2023-05-02T16:21:15-04:00

Kroger & Albertsons CEOs Try to Clear Things Up

Rodney McMullen of The Kroger Co. and Vivek Sankaran of Albertsons Cos., Inc. shared a jointly-penned opinion letter to the editors of the daily newspaper Cincinnati Enquirer. In the April 28th letter, the retail executives attempted to combat misconceptions about the proposed merger of the retailers. Kroger and Albertsons were created with their founders’

Kroger & Albertsons CEOs Try to Clear Things Up2023-05-02T15:51:55-04:00

SpartanNash Invests in Higher Education with Launch of Our Family Scholarship Program

Late last week SpartanNash announced its new Our Family 2023 Scholarship Program to support students making a positive difference in their communities. Developed in 1904, Our Family is the retailer's flagship Retail-owned Brand. Fans of the brand who live in one of the states the company serves are eligible to apply for a financial

SpartanNash Invests in Higher Education with Launch of Our Family Scholarship Program2023-05-01T20:26:51-04:00

Networking & Drinks Toronto in June! – Velocity Meetup!

Join myself and the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is

Networking & Drinks Toronto in June! – Velocity Meetup!2023-05-01T19:49:04-04:00

Kroger Recycles and Upcycles its Way to Less Waste

Late last week the Kroger Co. announced its innovative recycling program has hit a major milestone, recycling more than one million pieces of their Retail-owned Brand flexible plastic product packaging. The retailer shared it is offering customers more items with upcycled ingredients with the addition of two new Simple Truth products to advance sustainability. "We

Kroger Recycles and Upcycles its Way to Less Waste2023-05-01T20:28:42-04:00

Alert: Velocity Conference Starts in 15 Days!

The Velocity Conference + Innovation Expo 2023 starts in just 15 days and retail leaders, manufacturers, brokers, and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Lowe's Home Improvement, Navy Exchange, and more

Alert: Velocity Conference Starts in 15 Days!2023-04-30T20:49:16-04:00

Network with 23+ Retailers at the Velocity Conference

The Velocity Conference + Innovation Expo 2023 is a few weeks away, and retail leaders, manufacturers, brokers, and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Lowe's Home Improvement, Navy Exchange, and more

Network with 23+ Retailers at the Velocity Conference2023-04-27T21:02:56-04:00

Velocity Talks with Maryellen Lynch of Circana

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week we chat with Mary Ellen Lynch of Circana. If you would like to join Christopher in a

Velocity Talks with Maryellen Lynch of Circana2023-04-27T20:46:41-04:00

Velocity Conference Adds Hotel Rooms – Stay where the Action is!

The Velocity Conference + Innovation Expo 2023 is a few weeks away and we are excited to announce that due to the overwhelming response we have added rooms to our conference block through the end of the week. Don’t miss your opportunity to stay at the Omni Charlotte, the official headquarters of the Velocity

Velocity Conference Adds Hotel Rooms – Stay where the Action is!2023-04-26T20:11:04-04:00

Steel Sharpens Steel – Meet Luke Rauch, Walgreens Chief Merchandising Officer

Luke Rauch was 19 years old and putting in another eight-hour graveyard shift in a steel mill, swinging a sledgehammer in sweltering temperatures to pound molten metal. It wasn’t a typical—or easy—job for a college student on summer break, but for Rauch it was a life-changing one because the steel ended up shaping him as

Steel Sharpens Steel – Meet Luke Rauch, Walgreens Chief Merchandising Officer2023-04-26T19:46:43-04:00