About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

CAREERS: Dollar General – Brand Manager Senior

Requisition ID: 2023-274204 Job Location (Posting Location): 100 Mission Rdg, Goodlettsville, TN 37072 Category: Merchandising Company Overview Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day. by offering products that are frequently used and replenished, such as food, snacks,

CAREERS: Dollar General – Brand Manager Senior2023-05-04T14:12:58-04:00

PetSmart Launches 2023 Pride Pet Collection

PetSmart is celebrating Pride Month with the all-new 2023 You Are Loved collection of Pride-themed clothing, toys, and accessories for pets of multiple species. First launched in 2019, the Retail-owned Brand (private brand) collection was created in partnership with the associate resource group PetSmart PRIDE AT WORK, and is a representation of the retailer's commitment

PetSmart Launches 2023 Pride Pet Collection2023-05-03T16:06:24-04:00

Seven & i Holdings’ Outlines Advantages of “Food-Focused” Strategy

Seven & i Holdings' Board of Directors today issued the following letter to shareholders outlining the competitive advantages of its "food-focused" strategy and investments in its convenience store business ("CVS"). It also reiterated its commitment to capital re-allocation and ongoing portfolio optimization undertaken in the right way and at the right time. Dear Seven & i

Seven & i Holdings’ Outlines Advantages of “Food-Focused” Strategy2023-05-03T19:35:17-04:00

Meet Sprouts, CVS Health, Wakefern, Navy Exchange and more at the Velocity Conference

The Velocity Conference + Innovation Expo 2023 is a few weeks away, and retail leaders, manufacturers, brokers, and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Lowe's Home Improvement, Navy Exchange, and more

Meet Sprouts, CVS Health, Wakefern, Navy Exchange and more at the Velocity Conference2023-05-02T21:34:12-04:00

Fast Company names Michael Graves Design For All at CVS a finalist in its 2023 World Changing Ideas Awards

Michael Graves Design X CVS Health Home Healthcare private brand range has been selected in the Art and Design category as part of Fast Company’s 2023 World Changing Ideas Awards. Fast Company’s annual World Changing Ideas Awards honor the businesses and organizations that are developing creative solutions to the most pressing issues of our time. The 45

Fast Company names Michael Graves Design For All at CVS a finalist in its 2023 World Changing Ideas Awards2023-05-02T16:21:15-04:00

Kroger & Albertsons CEOs Try to Clear Things Up

Rodney McMullen of The Kroger Co. and Vivek Sankaran of Albertsons Cos., Inc. shared a jointly-penned opinion letter to the editors of the daily newspaper Cincinnati Enquirer. In the April 28th letter, the retail executives attempted to combat misconceptions about the proposed merger of the retailers. Kroger and Albertsons were created with their founders’

Kroger & Albertsons CEOs Try to Clear Things Up2023-05-02T15:51:55-04:00

SpartanNash Invests in Higher Education with Launch of Our Family Scholarship Program

Late last week SpartanNash announced its new Our Family 2023 Scholarship Program to support students making a positive difference in their communities. Developed in 1904, Our Family is the retailer's flagship Retail-owned Brand. Fans of the brand who live in one of the states the company serves are eligible to apply for a financial

SpartanNash Invests in Higher Education with Launch of Our Family Scholarship Program2023-05-01T20:26:51-04:00

Networking & Drinks Toronto in June! – Velocity Meetup!

Join myself and the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is

Networking & Drinks Toronto in June! – Velocity Meetup!2023-05-01T19:49:04-04:00

Kroger Recycles and Upcycles its Way to Less Waste

Late last week the Kroger Co. announced its innovative recycling program has hit a major milestone, recycling more than one million pieces of their Retail-owned Brand flexible plastic product packaging. The retailer shared it is offering customers more items with upcycled ingredients with the addition of two new Simple Truth products to advance sustainability. "We

Kroger Recycles and Upcycles its Way to Less Waste2023-05-01T20:28:42-04:00

Alert: Velocity Conference Starts in 15 Days!

The Velocity Conference + Innovation Expo 2023 starts in just 15 days and retail leaders, manufacturers, brokers, and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Lowe's Home Improvement, Navy Exchange, and more

Alert: Velocity Conference Starts in 15 Days!2023-04-30T20:49:16-04:00