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Meijer Seeks Global Partners for Frederik’s by Meijer

Meijer is seeking unique, elevated food products from food manufacturers across the globe to expand its Frederik’s by Meijer line of premium and innovative Retailer=owned Brand (private brand) food in its more than 260 supercenters and grocery stores across MichiganOhioIndianaIllinoisKentucky, and Wisconsin.

Prospective vendors interested in partnering with Meijer to offer their retail-ready products as part of the retailer’s premium quality food brand

should submit their interest here. By submitting information into the RangeMe system, vendors are making their products available for Meijer merchants to consider throughout the year.

Despite only launching the Frederik’s by Meijer brand in October 2021, it has become a customer favorite thanks to its unique flavor profiles, innovative packaging, and one-of-a-kind products. The Frederik’s brand reflects the high standards and unique vision of its namesake, Fred Meijer, the retailer’s co-founder and creator of the first-ever “one-stop shopping” experience. His innovative spirit inspires the line, combining the finest ingredients with appealing flavors.

“Frederik’s makes high quality, innovative and unique foods accessible to our customers for those moments they’re looking to make memorable,” said Don Sanderson, Chief Merchandising and Marketing Officer at Meijer. “We’re excited to find additional partners that share our passion for innovation to bring new products to our customers and grow our businesses together.”

To qualify, manufacturers must offer retail-ready products that embody the superior flavor and high-quality ingredients the brand stands for to create an elevated experience and memorable occasion for Meijer customers. Additionally, eligible products must be produced in a facility that passes third-party GFSI audits, have ingredient panels that comply with FDA and USDA regulations, and have retail-ready packaging.

Applicants should submit their products via the retailer’s partner, RangeMe. The Meijer team will then pull from products listed on RangeMe as they review products by category throughout the year. This year, Meijer merchants expect to review products in the following categories: Cocktail mixers, coffee, espresso pods, sauces, marinades & cooking sauces, soup, baking chips, refrigerated cookie dough, frozen desserts, bakery cookies and bakery sweet goods. However, vendors producing products in other food categories are encouraged to apply anytime.

While they may not qualify for this opportunity, vendors carrying services or products that do not fit the categories currently being considered are encouraged to submit their information through the retailer’s prospective vendor page. Meijer has a significant history of working with various local and diverse vendors. Interested vendors can also learn more about Meijer and its commitment to supplier diversity here.

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By Published On: May 9th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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