About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The Fresh Market Partners with Chef Anna Rossi on Shoppable Streaming Content

Greensboro, N.C.-based grocer The Fresh Market is welcoming spring and the upcoming Easter holiday by launching an annual partnership with Boston celebrity Chef Anna Rossi. In her new role as a brand ambassador and spokesperson, Rossi will create recipes, lifestyle content and host a monthly live streaming shoppable event on the company’s website. The celebration

The Fresh Market Partners with Chef Anna Rossi on Shoppable Streaming Content2023-03-28T16:17:21-04:00

Jac Ross VP Sprouts to present at Velocity Conference

Today I am excited to announce that Jac Ross, Vice President Sprouts Brand for Sprouts Markets will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. She will present: Find Your Healthy My journey to Sprouts and lessons along the way. Why the Natural Channel is a little different for

Jac Ross VP Sprouts to present at Velocity Conference2023-03-27T11:10:36-04:00

Fun New Entrée: Trader Joe’s Vegetarian Meatless Cheeseburger Pizza

When two casual-cuisine icons come together in one incredible entrée, it’s always a treat. But when those two icons come together in a form that lets non-meat-eaters in on the fun, too? Well, that’s nothing short of Meatless magic. That’s exactly how we’d describe Trader Joe’s Vegetarian Meatless Cheeseburger Pizza, a tasty take on

Fun New Entrée: Trader Joe’s Vegetarian Meatless Cheeseburger Pizza2023-03-27T11:08:35-04:00

Weis Markets Promotes Alison Gregas to Director of Private Brands

Weis Markets has announced the recent promotion of Alison Gregas to director of private brands. In this position, she is responsible for new product development and the day-to-day management of the company’s 6,500-item Retail-owned Brand (private brand) range, including its Weis Quality, Weis By Nature and Weis Organics brands. Ms. Gregas began working with

Weis Markets Promotes Alison Gregas to Director of Private Brands2023-03-26T10:07:04-04:00

CAREERS: Target Manager Sustainability, Traceability

CAREERS: Target Manager Sustainability, Traceability About us: Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. Target Merchandising is evolving at an incredible pace. We are constantly reimagining how this $70 billion retailer offers the innovative, guest-inspiring items that Target is known and loved for. Our goal is

CAREERS: Target Manager Sustainability, Traceability2023-03-26T10:03:54-04:00

Velocity Talks with Don Childs of Sterling Design

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week we chat with Don Childs, Executive Creative Director for Sterling Brands. If you would like to join

Velocity Talks with Don Childs of Sterling Design2023-03-23T23:23:50-04:00

Australian Grocer Coles Launches Joyful

Australian supermarket chain Coles has introduced a new range of low-sugar nutritional Retail-owned Brand (private brand) snacks called ‘Coles Joyful’. The new brand was created. by Vertex Award-winning design and branding agency Hulsbosch. Based on projected strong market growth in health products, a strategic category, and a market review combined with consumer insights, ‘Coles

Australian Grocer Coles Launches Joyful2023-03-22T16:54:00-04:00

CAREERS: Staples – Director Brand Management, Product Brands

Staples is business to business. You’re what binds us together. Unleash your entrepreneurial spirit by bringing your ideas to life within the Staples Private Brands Team. Our leading brands, along with our high-performing Staples business will provide you with countless opportunities to develop your skills and explore new paths. We are passionate about building the

CAREERS: Staples – Director Brand Management, Product Brands2023-03-22T16:51:50-04:00

Play & Care Zara Kids

Spanish fast fashion retailer Zara has introduced a new collection of Retail-owned Brand (private brand) Play & Care Zara Kids bathroom range. Spanish agency Lavernia & Cienfuegos was tasked with creating a line of children’s soaps that were both attractive for the little ones and turned bath time into a game. TheEach product has a

Play & Care Zara Kids2023-03-21T16:23:23-04:00