Wakefern Leadership Ofri & Pfeifer to present at Velocity Conference

I am excited to announce that Pam Ofri, Director of Sales & Product, Own Brands Wakefern and Glenn Pfeifer, Senior Design Manager, Own Brands Wakefern will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May16-18, 2023 at the Omni Hotel in Charlotte, NC. Get your tickets today!

They will present:

Modern Take on a Vintage Brand: An Own Brands success story

Wakefern Food Corp.’ Pamela Ofri and Glenn Pfeifer tell the story of Bowl & Basket, Paperbird and Wholesome Pantry – Wakefern’s Own Brands. The journey began in 2019 with a simple idea – bringing high quality, great value and beautifully packaged products to customers at ShopRite, Price Rite Marketplace, The Fresh Grocer, Gourmet Garage, Fairway Markets and Dearborn Market, and culminated in the launch of nearly 2700 products to date. These brands have attracted a new demographic while maintaining core customers at more than 300 supermarkets in the Northeast, making Wakefern’s banners a grocery destination. While these new brands helped to modernize the co-op, it’s been 4 years since launch and the need to modernize continues. Experience their journey into modernizing a vintage brand.

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By Published On: March 28th, 2023Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.