About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

UNFI adds 40+ Wild Harvest Organic Produce SKUs

Late last week United Natural Foods, Inc. (UNFI) announced the expansion of its Wild Harvest private brand organic produce line with more than 40 new offerings available nationwide. Since its 2022 launch, the Wild Harvest organic produce range has enjoyed significant growth as consumers have come to rely on the brand for their eating

UNFI adds 40+ Wild Harvest Organic Produce SKUs2023-01-29T13:55:59-05:00

Kroger Announces Food Trend Predictions for 2023

Kroger today announced its 2023 Food Trends Report, which predicts emerging food trends, consumer behaviors, and popular items for the year ahead. The fifth-annual report centers on America's continued eat-at-home habits as pandemic concerns subside with consumers now seeking to make up for lost time and celebrate everything from life's special moments to everyday

Kroger Announces Food Trend Predictions for 20232023-01-26T15:22:47-05:00

Rachel Johnson named new Global Managing Director at Equator Design

Global design agency, Equator, has appointed Rachel Johnson as the company’s new Global Managing Director (MD). She will have responsibility for all the company’s studios worldwide, including Chicago, Cincinnati, Manchester, Nottingham, Sydney as well as new locations due to join the network in 2023, along with a goal of delivering ambitious growth. Equator is part

Rachel Johnson named new Global Managing Director at Equator Design2023-01-26T15:19:20-05:00

Walgreens Top 10 Health & Wellness 2023 Trends

Trends come and go, but when they stick, Walgreens takes notice. By studying internal data, as well as data from market research companies like Mintel, the Walgreens Retail-owned Brand (private brand) commercialization managers was able to forecast what consumers will be clamoring for this year. “We’ve tapped into our customers’ needs and desires and are

Walgreens Top 10 Health & Wellness 2023 Trends2023-01-25T18:40:05-05:00

Macy’s Collabs with Shash Diné on Limited Edition Hotel Collection

Macy’s announces the launch of Shash Diné Hotel Collection, a limited-edition array of home pieces created for Macy’s and curated by Baya Meehan, founder, and CEO of Shash Diné EcoRetreat, a “glamping” hotel in Arizona. The Shash Diné for Hotel Collection features quilts, comforters, blankets, kimonos, robes, towels, and throws. These Navajo-inspired radiant products

Macy’s Collabs with Shash Diné on Limited Edition Hotel Collection2023-01-25T18:38:37-05:00

Walmart Exec Sandra Farwell Joins IPLC

Sandra Farwell has joined the Retail-owned Brand (private label) consultancy IPLC. Based in Toronto, Canada she will open the office in the position of Partner Northern America. Sandra has over 30 years of experience in the international Retail-owned Brand (private label) industry, leading buying and private brand teams across food and non-food categories. Sandra started

Walmart Exec Sandra Farwell Joins IPLC2023-01-25T18:36:37-05:00

Vertex Awards Close January 31!

Vertex Awards Entry Closes 1.31 ENTER TODAY - LATE ENTRY CLOSES 1.31.2023 DEADLINE WILL NOT BE EXTENDED Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The

Vertex Awards Close January 31!2023-01-25T11:02:39-05:00

Asda Introduces OMV! Deliciously Vegan

As a part of the continuing evolution of British grocer Asda’s Plant-Based Retail-owned Brands (private brands) agency OurCreative has created the new deliciously vegan brand OMV! Asda wanted to move with the times and turn their successful ‘Plant Based’ brand into two separate destination brands to suit different need states. Plant Based continues to offer

Asda Introduces OMV! Deliciously Vegan2023-01-24T19:36:02-05:00

CVS Health names Amy Bricker becomes Chief Product Officer – Consumer

CVS Health announced this week two executive appointments. Amy Bricker has been named Executive Vice President and Chief Product Officer – Consumer while David Joyner will rejoin the company as Executive Vice President and President of Pharmacy Services "David and Amy are accomplished leaders with proven track records of anticipating and meeting customer and

CVS Health names Amy Bricker becomes Chief Product Officer – Consumer2023-01-23T19:17:52-05:00

Waitrose cans small bottles from the wine aisle

Waitrose has announced plans to move small wine formats from bottles into cans. Beginning in January, the majority of small wine formats (apart from Champagne. Prosecco and Cava, and Rioja, due to appellation restrictions) will be moved from glass bottles to aluminium cans as part of our ambition to reduce our carbon footprint. Barry

Waitrose cans small bottles from the wine aisle2023-01-23T18:58:06-05:00