Lowe’s Kobalt Tools Celebrates 25th Years

Last week Lowe’s Home Improvement held its annual Store Managers Meeting at the Venetian Hotel in Las Vegas, Nevada. As a part of the gathering Executives and store managers celebrated the 25th anniversary of the Retailers-own Brand (private brand) Kobalt Tools. Attendees documented the celebration across social media with posts on LinkedIn, Twitter, and Facebook.

Kobalt launched in 1998 as a line of mechanics tools. The Lowe’s Owned brand has since extended to a full line of tools and power tools.

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By Published On: February 12th, 2023Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.