About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Wakefern Own Brands Supplier Summit to Spotlight Diversity

Keasbey, NJ headquartered grocery coop Wakefern Food Corp. today announced its Own Brands Supplier Diversity Summit. The latest summit is an open call to diverse Retail-owned Brand (private label) manufacturers to source exciting new and trending food and beverage products for potential addition to Wakefern’s Vertex Award-winning Bowl & Basket and Wholesome Pantry store

Wakefern Own Brands Supplier Summit to Spotlight Diversity2023-01-09T08:32:39-05:00

Lowe’s Home Improvement: Manager, Packaging Innovation & Development

Job Description The primary purpose of this role is to lead the development of cost-effective, environmentally sustainable, structurally sound retail packaging to maintain, improve, and redesign packaging for existing, carryover, and/or new private branded products sold at Lowe's/Lowes.com. The Manager, Packaging Innovation & Development will establish relationships with key stakeholders including packaging suppliers, vendors,

Lowe’s Home Improvement: Manager, Packaging Innovation & Development2023-01-08T12:46:40-05:00

Voting for 14th Annual Customer Choice Awards Opens

Since 2009, the iconic grocer Trader Joe’s has been survey its customers to determine their favorite Retail-owned Brand (private brand) products at the start of each calendar year. The announcement for this years 14th Annual Customer Choice Awards on the retailer’s website reads… If you were to spend the rest of your life on

Voting for 14th Annual Customer Choice Awards Opens2023-01-05T19:44:35-05:00

Enter the Vertex Awards Today!

ENTER TODAY - STANDARD ENTRY CLOSES 1.16.2023 Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and

Enter the Vertex Awards Today!2023-01-04T16:31:38-05:00

Lidl Partner Launches Peak Harvest and Gives Back

German discount grocer Lidl US announced this week it would partner with Children’s Miracle Network Hospitals to launch its Peak Harvest Retail-owned Brand produce range which will raise funds for Children’s Miracle Network Hospitals. For each purchase of Peak Harvest products throughout January, Lidl will donate 1% of retail sales to CMN Hospitals, up

Lidl Partner Launches Peak Harvest and Gives Back2023-01-04T16:25:17-05:00

Aldi UK To Become First Supermarket Member of Podback

Aldi UK is set to become the first British supermarket member of the Podback recycling program, helping customers to recycle their used coffee, tea, and hot chocolate pods. As part of its membership, the supermarket will introduce its Retail-owned Brand pods into the Podback scheme in an industry first, whilst also helping to promote

Aldi UK To Become First Supermarket Member of Podback2023-01-03T19:55:05-05:00

American Italian Pasta Company to Celebrate its 35 Years in 2023

Built on the foundation that it’s the people that make the difference, American Italian Pasta Company (AIPC), a company of Winland Foods, Inc., will celebrate its 35-year anniversary in 2023. As North America’s largest producer of dry pasta, AIPC sets the stage with new leadership to continue the tradition of pride in making pasta in

American Italian Pasta Company to Celebrate its 35 Years in 20232023-01-03T19:46:28-05:00

Join us in 2023 for Business Changing Events

Join us in 2023 for one of our business changing events. In the New Year the Velocity Institute is committed to growing retailer-owned brands. (private labels, private brands, store brands, own brands) through an expansion of our event and experiential offerings for 2023. The slate of events includes 7 cities: Toronto, Canada, Fort Lauderdale,

Join us in 2023 for Business Changing Events2023-01-02T22:26:06-05:00

Thanks for the Great 2022

2022 was a huge year for Velocity Institute – not only for our team but for our members and the entire Retail-owned Brand industry. Thank you for making our favorite moments from this year possible, and for being a part of our fast-growing modern association. Before we jump into 2023, let’s look back at

Thanks for the Great 20222022-12-21T15:39:52-05:00