Voting for 14th Annual Customer Choice Awards Opens

Since 2009, the iconic grocer Trader Joe’s has been survey its customers to determine their favorite Retail-owned Brand (private brand) products at the start of each calendar year. The announcement for this years 14th Annual Customer Choice Awards on the retailer’s website reads…

If you were to spend the rest of your life on a deserted island, which nine Trader Joe’s products would you take with you? It may seem a fanciful question, unless you consider that of all the new stores we plan on opening are far from the nearest desert island. Clearly, this is information you need to know.
For the 14th year in a row, we’re asking our customers to share their TJ’s must-haves* among nine different categories. Follow the link below to cast your votes, then submit your responses using the provided form. We’ll share the top products on January 23rd.
So, head to your neighborhood Trader Joe’s and let the aisles, displays, and Crew remind you of all the products you hold dear. And if you happen to be reading this on a deserted island… let us know what you brought!

And new this year Trader Joe’s has retired several Trader Joe’s products from these Awards due to their revered status and consecutive wins over the years and Created a Product Hall of Fame. They will no longer be tallying votes made for the following products: Mandarin Orange Chicken, Dark Chocolate Peanut Butter Cups, Unexpected Cheddar, Soy Chorizo, and Peanut Butter Filled Pretzel Nuggets.

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By Published On: January 5th, 2023Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.