About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Let Us Renew the Spirit of Thanksgiving

In 1962 President John F Kennedy issued this Thanksgiving proclamation. The grace, leadership and call to action are now more appropriate than ever. Proclamation 3505; Thanksgiving Day 1962Issued November 7, 1962, by the President of the United States Over three centuries ago in Plymouth, on Massachusetts Bay, the Pilgrims established the custom

Let Us Renew the Spirit of Thanksgiving2022-11-23T21:25:07-05:00

Time is Running Out. Take the Industry Survey Now!

Please Complete our State of the Private Brand Industry anonymous survey Closes Monday, November 28 at 5:00 EST Take the Survey The Velocity Institute is conducting our annual State of the Industry­ survey of the private brand industry, and I would appreciate your help in making it as useful as possible. This ANONYMOUS research is

Time is Running Out. Take the Industry Survey Now!2022-11-22T17:53:01-05:00

Aldi Sends Twitter Into A Frenzy

In its most daring campaign yet, earlier this month Aldi UK revealed a brand-new ‘Aldi Originals’ Retail-owned Brand (private brand) range. Featuring hoodies, joggers and even stylish trainers, the sportswear-inspired range will make wearers the envy of the middle aisle and beyond. This is not the first time the discount supermarket has dabbled in the

Aldi Sends Twitter Into A Frenzy2022-11-22T17:55:45-05:00

H-E-B launches first-ever Brand Shop

H-E-B superfans can now show their pride for their favorite Texas retailer by donning H-E-B brand-centric gear no matter where they are. With the launch of H-E-B Brand Shop, customers can now get their hands on all kinds of H-E-B branded merchandise from T-shirts, socks, and baby clothes to hats, coffee mugs, shoes, and

H-E-B launches first-ever Brand Shop2022-11-21T19:43:22-05:00

Sobeys, Rite Aid, Daymon & IRI to take the Stage at the Velocity State of the Industry Virtual Summit

REGISTER NOW! Join us for our final event of the year the FREE STATE OF THE INDUSTRY 2022 Virtual Summit December 8, 2022 • 10:00 - 12:00 EST. This 2.5-hour fast-paced FREE online event will dive deep into the current state of the Retail-owned Brand (private brand) industry. Presentations and panels

Sobeys, Rite Aid, Daymon & IRI to take the Stage at the Velocity State of the Industry Virtual Summit2022-11-20T19:49:35-05:00

Sam’s Club: Senior Manager II, Private Brand Management

Position Summary... What you'll do... At Sam’s Club, we help people save money so they can live better. This mission serves as the foundation for every decision we make to create the future of retail, from responsible sourcing to sustainability – and everything in between. As a Senior Manager of Private Brand Management, your expertise,

Sam’s Club: Senior Manager II, Private Brand Management2022-11-20T18:34:40-05:00

How is the Private Brand Industry Doing? Tell Us Now

We need your help. We have fielded research to the Retail-owned Brand industry about the industry and we need your thoughts. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This project conducted by our research

How is the Private Brand Industry Doing? Tell Us Now2022-11-17T19:14:31-05:00

Save Now With Vertex Awards Early Bird Rate

Enter today and save up to $200 with the Early Bird Rate! (expires 12.16.2022)Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought

Save Now With Vertex Awards Early Bird Rate2022-11-16T20:18:55-05:00

Dick’s Sporting Goods Invests in The Future Of Sport With The Launch Of DSG Ventures

DSG Ventures logo DICK'S Sporting Goods announced earlier this month the launch of DSG Ventures, a $50 million in-house fund that will invest in innovative companies that, like DICK'S, hold the core belief that sports make people better. DSG Ventures will initially focus on companies that directly serve athletes and their communities,

Dick’s Sporting Goods Invests in The Future Of Sport With The Launch Of DSG Ventures2022-11-16T20:11:13-05:00