Thrive Market, LesserEvil Debuts Exclusive Collab

Online grocer Thrive Market has dropped its exclusive Retail-owned Brand range collab with LesserEvil. Exclusive to Thrive Market’s 1.2M members, the LesserEvil x Thrive Market Elote flavor is a co-branded creation, alongside crowd favorites including Olive Oil, Salted, Vegan Butter, and Sweet and Salty.

The collaboration is now available for $2.99–$4.99. The Elote flavor takes the traditional taste of grilled corn on the cob with the flavors of peppers, cheeses, and spices in a popcorn snack.

“We’re thrilled to launch the Elote flavor popcorn to our Members,” said Nick Green, Thrive Market’s co-founder and CEO. “Our members love unique, ethnic flavors and we love partnering with brands who share our commitment to sustainability. We couldn’t be more excited to bring this product to market with LesserEvil.”

The new range is packed using NEO Plastics, an organic additive which transforms traditional plastic packaging into a sustainable packaging solution made for disposal in landfills. Once NEO packaging is collected and ends up in a landfill, it accelerates the natural microbial digestion of the package. During this process, biogases are released and can be collected and turned into clean, renewable energy which can be used to power communities.

“We are thrilled to expand our relationship with Thrive Market and introduce these new co-branded products that align with our mission of making organic, less processed snacks more accessible to everyone,” said Charles Coristine, president and CEO, LesserEvil. “These new snacks leverage our partnership with NEO Plastics packaging and help propel us on our journey to our goal of becoming the most sustainable snack food company on the planet. We’re excited to leverage the Thrive Market platform to expand our footprint and further propel us toward this goal.”

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By Published On: November 30th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.