As we hold our first annual fall Member drive (JOIN NOW), I wanted to take a few moments to speak directly to private brand manufacturers and invite you to become a member. Launched in November 2021, the Velocity Institute is the global industry association committed to advancing retailers and their brands across all categories and
Associated Wholesale Grocers the nation’s largest cooperative food wholesaler to independently owned supermarkets has introduced a redesign of AWG Brands, the coops private brand portfolio. AWG is introducing new branding and package designs for its brand, Best Choice. The updated branding will help AWG member retailers build private brand loyalty. “This is a very exciting
Sprouts Farmers Market - Phoenix, AZ Overview: The Our Brands Team is growing and looking to add a Sourcing Manager to our team to drive continuous improvement of existing Sprouts Branded products (Our Brands) and to support product development by focusing on driving better buying through cost effectiveness, speed to market, and building an innovative
Similar to its French equivalent, Fleur de Sel, Trader Joe’s Portuguese Flor de Sal is collected by hand, from a thin layer of salt crystals that form on the surface of the sea—it’s a gentle process, unlike traditional sea salt harvesting methods that use machines. The Salt crystals are small, delicate, and flaky— the name
Dutch grocer Albert Heijn further expands the number of Price Favorites; the most affordable top quality own-brand products, recognizable by the blue thumb. From bananas to peanut butter and from detergent to stroopwafels. With more than 1600 Price Favorites, customers can buy all their daily groceries from breakfast to dinner and everything for the
Join myself and the Velocity Institute team for the final Meetup of 2022. The FREE networking event will be held in Chicago and is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. End the long day on the PLMA trade show floor with a cocktail
BJ’s Wholesale Club announced this week that it is once again offering its free turkey promotion to its members ahead of the upcoming Thanksgiving holiday. Between November 1 and November 10, when BJ’s members spend $150 in the same transaction, either in-club or online, they will get a digital coupon for a free Butterball whole
Every GNC product is researched, reviewed and brought to market by the retailer's expert in-house team of Researchers, Scientists, Nutritionists, and Dietitians. The company is comprised of a committed group of experts – one dedicated to innovation, leadership, and passionate about being part of an institution of creators. And GNC is doubling down on its
Perrigo today announced a $170 million strategic investment to expand and strengthen its U.S. infant formula manufacturing, which is expected to bolster industry capacity, enhance consumer choice and increase access to safe, affordable infant formula for parents and caregivers. As part of this strategic investment, Perrigo has purchased Nestlé's Gateway infant formula plant in Eau
Bed Bath & Beyond Inc. today announced that its buybuy BABY banner has launched its first Retail Brand (private brand). The mighty goods brand brings customers a collection of baby and toddler essentials informed by and designed for the realities of parenting. Mighty goods products combine thoughtfully-designed pieces with attractive prices starting at $2
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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