About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Albert Heijn Expands its low-priced Private Brand Range

Dutch grocer Albert Heijn further expands the number of Price Favorites; the most affordable top quality own-brand products, recognizable by the blue thumb. From bananas to peanut butter and from detergent to stroopwafels. With more than 1600 Price Favorites, customers can buy all their daily groceries from breakfast to dinner and everything for the

Albert Heijn Expands its low-priced Private Brand Range2022-11-03T19:35:10-04:00

Private Brands Star in BJ’s Wholesale Club Thanksgiving Promotion

BJ’s Wholesale Club announced this week that it is once again offering its free turkey promotion to its members ahead of the upcoming Thanksgiving holiday. Between November 1 and November 10, when BJ’s members spend $150 in the same transaction, either in-club or online, they will get a digital coupon for a free Butterball whole

Private Brands Star in BJ’s Wholesale Club Thanksgiving Promotion2022-11-02T20:35:50-04:00

GNC Elevates Rachel Jones to SVP Chief Product Innovation and Science Officer

Every GNC product is researched, reviewed and brought to market by the retailer's expert in-house team of Researchers, Scientists, Nutritionists, and Dietitians. The company is comprised of a committed group of experts – one dedicated to innovation, leadership, and passionate about being part of an institution of creators. And GNC is doubling down on its

GNC Elevates Rachel Jones to SVP Chief Product Innovation and Science Officer2022-11-02T20:07:57-04:00

Perrigo announces $170 m Purchase of Nestlé Infant Formula Plant

Perrigo today announced a $170 million strategic investment to expand and strengthen its U.S. infant formula manufacturing, which is expected to bolster industry capacity, enhance consumer choice and increase access to safe, affordable infant formula for parents and caregivers. As part of this strategic investment, Perrigo has purchased Nestlé's Gateway infant formula plant in Eau

Perrigo announces $170 m Purchase of Nestlé Infant Formula Plant2022-11-01T20:40:46-04:00

BuyBuy BABY Debuts First Private Brand: Mighty Goods

Bed Bath & Beyond Inc. today announced that its buybuy BABY banner has launched its first Retail Brand (private brand). The mighty goods brand brings customers a collection of baby and toddler essentials informed by and designed for the realities of parenting. Mighty goods products combine thoughtfully-designed pieces with attractive prices starting at $2

BuyBuy BABY Debuts First Private Brand: Mighty Goods2022-11-01T20:27:45-04:00

Staples Posts 2 Sr Brand Manager Roles

This week office supply icon Staples has two Senior Brand Manager positions posted, for their trend-forward Vertex Award-winning office furniture brand Union & Scale and their facility solution brand Coastwide Professional respectively. STAPLES: Senior Brand Manager, Private Brands (hybrid) Union & Scale Location: Framingham, Massachusetts, United States Category: Merchandising Job Id: 1231470 Staples is business

Staples Posts 2 Sr Brand Manager Roles2022-11-01T20:23:23-04:00

Velocity Institute Kicks Off Fall Membership Drive

This fall marks the one-year anniversary of our conversion from My Private Brand to the Velocity Institute and the Retail Brand industry has overwhelmingly embraced our mission. Close to 1000 retailers, solution partners, and manufacturers have become members and joined us for our groundbreaking in-person events Velocity Institute Conference +Expo, and Velocity Sustainability Summit. They

Velocity Institute Kicks Off Fall Membership Drive2022-10-31T19:00:09-04:00

Lidl Serves $30 Private Brand Thanksgiving

Ahead of the holiday season, German discount grocer Lidl today announced pricing for its Thanksgiving basket. Lidl shoppers will be pleased that, once again, they will be able to assemble a traditional Thanksgiving meal at Lidl that feeds up to 10 people for less than $30. Lidl's Thanksgiving basket is modeled after items selected by

Lidl Serves $30 Private Brand Thanksgiving2022-10-31T19:13:01-04:00

CBX Software Changes Name to Trade Beyond

CBX Software, a provider of multi-enterprise platforms for extended supply chain orchestration, announced today that it has changed its trade name to TradeBeyond. CBX Software pioneered the multi-enterprise platform that streamlines retail product development, sourcing and supply chain operations. The new name, TradeBeyond, represents a major milestone in the company’s success over the past decade,

CBX Software Changes Name to Trade Beyond2022-10-31T16:21:44-04:00