UK grocer Sainsbury’s much anticipated Christmas TV commercial advert premiered earlier this week. Through a light-hearted tale, this year’s advert celebrates the innovation and creativity of the grocer's Retail-Owned Brand (private brand) Sainsbury’s Taste the Difference Christmas range. Centering on one of the most divisive foods – the traditional Christmas pudding – the tongue-in-cheek advert
Today I am excited to launch the last industry benchmarking survey that Velocity Institute will field in 2022. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This project conducted by our research partner VOCCII is
UK big-box retailer Asda had one thing on their 2022 wish list. To modernize their Christmas Retail Owned Brand (private brand), elevating quality perceptions along the way. British agency OurCreative were tasked with rekindling the Christmas spirit, and they delivered just in time for winter. The creative concept “A Magical Christmas, All wrapped up by
As part of Northeastern grocer Wegman's commitment to sustainability, the retailer practices regenerative agriculture, an approach that relies on the sum of the parts – soil, air, water, plants, animals, and humans – working in harmony to create a farm that’s environmentally, economically, and socially sustainable. At the Wegmans Organic Farm & Orchard, they
Description Responsible for the overall development and execution of a cohesive, integrated, innovative Private Brands strategy and architecture across all channels. Oversees and leads Global Sourcing, Quality Assurance, Product Design, Fashion Trend and Package Design teams to ensure end-to-end brand integrity and consistency. Partners cross-functionally with Merchandising, Marketing and other key business partners to drive
As we hold our first annual fall Member drive (JOIN NOW), I wanted to take a few moments to speak directly to private brand manufacturers and invite you to become a member. Launched in November 2021, the Velocity Institute is the global industry association committed to advancing retailers and their brands across all categories and
Associated Wholesale Grocers the nation’s largest cooperative food wholesaler to independently owned supermarkets has introduced a redesign of AWG Brands, the coops private brand portfolio. AWG is introducing new branding and package designs for its brand, Best Choice. The updated branding will help AWG member retailers build private brand loyalty. “This is a very exciting
Sprouts Farmers Market - Phoenix, AZ Overview: The Our Brands Team is growing and looking to add a Sourcing Manager to our team to drive continuous improvement of existing Sprouts Branded products (Our Brands) and to support product development by focusing on driving better buying through cost effectiveness, speed to market, and building an innovative
Similar to its French equivalent, Fleur de Sel, Trader Joe’s Portuguese Flor de Sal is collected by hand, from a thin layer of salt crystals that form on the surface of the sea—it’s a gentle process, unlike traditional sea salt harvesting methods that use machines. The Salt crystals are small, delicate, and flaky— the name
Dutch grocer Albert Heijn further expands the number of Price Favorites; the most affordable top quality own-brand products, recognizable by the blue thumb. From bananas to peanut butter and from detergent to stroopwafels. With more than 1600 Price Favorites, customers can buy all their daily groceries from breakfast to dinner and everything for the
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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