We need your help. State of the Private Brand Industry Research

Today I am excited to launch the last industry benchmarking survey that Velocity Institute will field in 2022. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Industry and the opportunities for 2023.

As the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands, generic or any other term that means a brand owned and managed by a retailer.

Results will be presented at our FREE State of the Industry Virtual Summit on December 8, 2022. REGISTER TODAY!

To thank you for your time and input, we will randomly select five (5) winners to receive a free ticket to the Velocity Institute Conference & Expo, May 16 – 18, 2023 in Charlotte NC.

Please invest a few moments and take the brief survey.


Christopher Durham
President, Velocity Institute
Co-Founder, The Vertex Awards

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By Published On: November 8th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.