About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Whole Foods Forecasts Top 10 Food Trends for 2023

This week, Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2023 in the retailer’s eighth-annual Trends predictions. Yaupon-infused beverages, produce packed pastas, repurposed pulp and climate-conscious callouts are among the food trends expected to rise in popularity in the next year. Each year, the Trends Council – a collective of

Whole Foods Forecasts Top 10 Food Trends for 20232022-10-20T19:42:32-04:00

Natural Grocers the Second Annual “Best of the Best” Winners

Natural Grocers, the largest family-operated organic and natural grocer in the U.S., is announced this week the results of its second annual "Best of the Best" customer survey Last month, customers voted in Natural Grocers' second annual "Best of the Best" customer survey, answering 6 questions to rank their favorite Natural Grocers Retail Brand (private

Natural Grocers the Second Annual “Best of the Best” Winners2022-10-19T16:57:12-04:00

Amazon Expands Aplenty with 100+ New Seasonal Products

Amazon has expanded its Retail Brand (private brand) Aplenty with the addition of more than 100 new products that showcase seasonal fall flavors. The new products join the brand which was launched in the spring of 2021. The retailer touts the new range this way “With the cool weather upon us, Amazon’s private label food

Amazon Expands Aplenty with 100+ New Seasonal Products2022-10-18T23:23:15-04:00

ULINE: Private Label Art Director

Job ID: R223098 Location: Pleasant Prairie, Wisconsin Private Label Art Director Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 130 team members who execute our visuals on tight deadlines with consistent brand clarity. Each day buzzes with excitement and collaboration. Better together than apart. This position

ULINE: Private Label Art Director2022-10-18T22:38:35-04:00

Loblaw Freezes Prices on 1,500 No Name Brand Products

Today, Loblaw Companies Ltd announced a price freeze on more than 1,500 no name brand items, in an effort provide grocery-bill predictability to Canadians facing the highest food inflation in decades. With a range of grocery and household essentials, no name is Canada’s second-largest food brand, already offering average savings of 25% against comparable name

Loblaw Freezes Prices on 1,500 No Name Brand Products2022-10-17T20:22:28-04:00

John B. Sanfilippo: Business Manager, Private Label

Department: Sales- Consumer Reports to Job Title: Director of Sales, Private Label Fair Labor Standards Act Status (FLSA): Exempt Summary of the Position: The business manager (Private Label) is responsible for the sales, development, and growth of national and/or regional accounts for branded or private brand nut and nut-related products. Responsible for the achievement of

John B. Sanfilippo: Business Manager, Private Label2022-10-17T20:07:19-04:00

Velocity Sustainability Summit Starts Tomorrow!

The wait os almost over the 2022 Velocity Institute Sustainability Summit starts tomorrow Tuesday October 18 and runs , October 18-19, 2022 in Cincinnati Ohio. The Summit will bring the excitement of live in-person events back with a gathering in Cincinnati. Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm will headline this years

Velocity Sustainability Summit Starts Tomorrow!2022-10-16T19:54:11-04:00

As Private Brands Grow, Key Growth Strategies Emerge

Late last month FMI—The Food Industry Association released its second installment of 2022 Power of Private Brands, which surveys food retailers and manufacturers about their private brand growth strategies. Retailers report having strong goals over the next two years for their private brand portfolio, with a current average dollar share of 18.2% and an ambitious

As Private Brands Grow, Key Growth Strategies Emerge2022-10-16T19:47:17-04:00

Whole Foods: Senior Designer, Package Design

Austin, TX 78703 Full-time Full Job Description We’re searching for a Senior Packaging Designer to join our Amazon Fresh creative team. As the Senior Package Designer, you will report to the Creative Director, Package Design and play a key role in the design exploration of Amazon Fresh’s portfolio of private brands, from the rebranding

Whole Foods: Senior Designer, Package Design2022-10-16T19:34:55-04:00

Kroger and Albertsons Announce Definitive Merger Agreement

Kroger and Albertsons today announced that they have entered into a definitive agreement under which the retailers will merge. The combination will expand customer reach and improve proximity to deliver fresh and affordable food to approximately 85 million households. Together, Albertsons and Kroger currently employ more than 710,000 associates and operate a total of

Kroger and Albertsons Announce Definitive Merger Agreement2022-10-14T10:57:04-04:00