Velocity Institute Kicks Off Fall Membership Drive

This fall marks the one-year anniversary of our conversion from My Private Brand to the Velocity Institute and the Retail Brand industry has overwhelmingly embraced our mission. Close to 1000 retailers, solution partners, and manufacturers have become members and joined us for our groundbreaking in-person events Velocity Institute Conference +Expo, and Velocity Sustainability Summit. They have networked and connected at Meetups in Boston, Minneapolis, and Monday night November 11 in Chicago – RSVP Now!

More than 2,000 Institute members and private brand industry leaders have joined our virtual Design22 Summit and the upcoming State of the Industry Summit, on December 8, 2022.

Our News section (powered by My Private Brand) and newsletter have become the standard for daily private brand News and Insights and our Jobs have become the go-to place for positions in the industry.

Velocity Institute Fall Membership Month

As we celebrate Halloween and welcome November, we are officially kicking off a Fall Membership drive. The month-long drive to grow membership and further engage the industry will include several exciting incentives, discounts, and of course our Meetup in Chicago on November 11 the Monday night of PLMA at Kings Dining + Entertainment Rosemont – RSVP Now!

The goal is 100 new members in November – Help us meet the goal and impact the industry.

Exclusive Discount!

We are excited to offer Retail and Solution Partner (everyone else) Summit registrants an exclusive discount on a PRO membership. Help shape the future of Own Brands and have access to all exclusive benefits.

  • Retailers use the code: RTPRO100 to receive a $100 discount on a PRO membership DISCOUNT EXPIRES 11.11.22
  • Solution Partners & Manufacturers use the code: SPPRO200 to receive a$200 discount on a PRO membership. DISCOUNT EXPIRES 11.11.22

Join the Velocity Institute and help lead the evolution and growth of the Retail Brand industry.

Christopher Durham
President, Velocity Institute
Co-Founder, The Vertex Awards

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By Published On: October 31st, 2022

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.