Bed Bath & Beyond Inc. today announced that its buybuy BABY banner has launched its first Retail Brand (private brand). The mighty goods brand brings customers a collection of baby and toddler essentials informed by and designed for the realities of parenting. Mighty goods products combine thoughtfully-designed pieces with attractive prices starting at $2 on apparel, bed and bath products, room decor, nursery furniture, and more.

“We’re always listening to what our buybuy BABY community wants and needs,” said Patty Wu, Executive Vice President and Brand President of buybuy BABY. “That’s how we know quality products at parent-friendly prices are important, and the mighty goods brand allows us to offer parents expanded product options through a curated line that meets their needs from newborn through toddler. We’re excited to launch our first buybuy BABY exclusive brand, which is designed with value front and center, so parents can find quality and great design while staying within their budget.”

The mighty goods collection offers solution-oriented products at incredible prices, so parents can spend less time worrying about what to choose and more time enjoying the big and small wins of parenting. The simple and versatile designs feature traditional color palettes and neutral tones to make mixing and matching easy.

The line features hardworking essentials parents repeatedly reach for, including apparel in sizes preemie to 4T, hooded bath towels, crib sheets, and chenille blankets. Most-used items like burp cloths, bibs, washcloths, and bodysuits are available in bundles to provide even greater savings. For example, a five-pack of cotton bodysuits retails for $16. Additional highlights include nursery furniture under $350, like a GREENGUARD Gold certified 4-in-1 convertible crib for only $190, a traditional glider with ottoman for $280, and a modern upholstered glider for $340. Select products, including bath, bedding, and newborn basics, are OEKO-TEX certified to protect your family from more than 300 harmful substances.