Target Collabs with Artist for HeyDay Collection

Target is once again collaborating to drive its private brands. This time with Heyday—their Target-designed electronics brand which was launched in 2018. The brand lets shoppers say buh-bye to basic whites and greys and power up their personal style with 150+ eye-catching, on-trend tech accessories.

The collab partners the Target brand with three artists to celebrate art & self-expression in tech. The collection features artists who defy expectations by using visual style to redefine voice, culture & identity.

heyday Diane Guzman Collection

Diane is a LatinX is a illustrator/designer for freelance, murals and picture books. She lives in Minneapolis, MN. D loves to include botanical pieces, strong women, fashion and textile elements in her illustrations. She also runs an at-home print shop along with creating and selling her own illustration prints online.

Style: Bold, Playful, Intentional

heyday Aliyah Salmon Collection

About the artist: Aliyah Salmon is a multidisciplinary textile artist, currently residing in Brooklyn. Her work is fun and expressive and focuses on playful relationships between color and form. Inspired by tactile materials, her work combines experimental textures along with subversive narratives on black identity.

hey, you. It’s time to make your day. So take a minute to live out loud, to power your look, and let your style speak volumes.

heyday Jessie Lin Collection

Jessie is an award-winning illustrator from China. Inspired by her multi-industry background, Jessie seeks to evoke emotion and empathy through diverse visual expressions. Her pieces deliver a feeling of connection by using graphic elements, bold colors and repeat motifs. She regards illustration as an efficient, insightful, and beautiful way of communication.

Style: Playful, Inspiring, Reflective

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By Published On: October 27th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.