Lidl Serves $30 Private Brand Thanksgiving

Ahead of the holiday season, German discount grocer Lidl today announced pricing for its Thanksgiving basket. Lidl shoppers will be pleased that, once again, they will be able to assemble a traditional Thanksgiving meal at Lidl that feeds up to 10 people for less than $30.

Lidl’s Thanksgiving basket is modeled after items selected by the American Farm Bureau Federation (AFBF) for its annual Thanksgiving Dinner Cost Survey. In 2021, the Farm Bureau’s survey of grocery stores nationally found the average cost of its basket to be more than $53. Recent data released by the USDA also shows that the average price for frozen turkey is $1.99 per pound, which is 73% higher than last year.

Lidl’s Thanksgiving basket features a collection of Retail Brand (private brand) products including a frozen turkey 49¢ per pound, which is available through Lidl’s free-to-use loyalty program, myLidl. The basket will be available at all Lidl US stores starting November 2 as long as supplies last. Below is the list of Lidl’s Thanksgiving basket items and quantities.

Lidl Thanksgiving Dinner For Less Than $30

  • Frozen Turkey (13 lbs.)
  • Pumpkin Pie Mix, 30 oz.
  • Pie Crusts x 2
  • Milk, 1 gallon, whole
  • Celery, 1 stalk, whole
  • Baby Carrots, 16 oz.
  • Sweet Peas, 16 oz.
  • Fresh Cranberries, 12 oz.
  • Sweet Potatoes, 3 lbs. bag
  • Heavy Whipping Cream, 1 pint
  • Turkey Stuffing Mix x 3 (18 oz.)
  • Hawaiian Sweet Rolls, 12 count

“Even as grocery prices rise nationally, shoppers can rely on Lidl for the best deal to feed their family this holiday season,” said Stefan Schwarz, Lidl US Chief Product Officer. “We are proud to offer shoppers at Lidl a delicious Thanksgiving dinner with all the fixings for less than $30. We hope our low prices give families some financial relief as they come together this holiday season.”

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By Published On: October 31st, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.