About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Macy’s Announces Initiatives to Drive a Circular Future

Through its social purpose platform, Mission Every One, US department store retailer Macy’s is committed to creating a brighter future for all and creating a more equitable and sustainable future. This week Macy’s provided updated detail on its achievements towards its long-term Sustainability goals – including initiatives that promote circularity throughout its value chain. “As

Macy’s Announces Initiatives to Drive a Circular Future2022-09-20T16:41:48-04:00

Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm to Headline Sustainability Summit

Join us for the 2022 Velocity Institute Sustainability Summit, October 18-19, 2022 in Cincinnati Ohio. The Summit will bring the excitement of live in-person events back with a gathering in Cincinnati. Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm will headline this years groundbreaking event.The Summit is a Private Brand/ Private Label event with

Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm to Headline Sustainability Summit2022-09-19T19:56:52-04:00

2022 Aldi Advent Calendars In Store November 2!

This past week discount grocer Aldi announced that its popular 2022 Aldi private brand Advent Calendars will be on the shelf in early November. Starting November 2, 2022, in the Aldi Finds aisle, shoppers will be able to purchase Aldi Advent Calendars. Historically Advent calendars at Aldi have something for everyone. They have themed chocolate

2022 Aldi Advent Calendars In Store November 2!2022-09-19T19:32:43-04:00

Dollar General Introduces OhGood! Vitamin Gummies

Goodlettsville, Tennessee-based discount retailer Dollar General announced this week the launch of the new health and wellness supplement Retail Brand (private brand) OhGood! “Vitamins and supplements can be beneficial for many of our customers, particularly those with certain medical conditions or dietary restrictions,” said Albert Wu, Dollar General’s chief medical officer. “In those instances, gummies

Dollar General Introduces OhGood! Vitamin Gummies2022-09-19T16:13:44-04:00

Ikea collab with Swedish House Mafia launches October 2022

IKEA and Swedish House Mafia have teamed up to democratize music production at home and enable the many music lovers to unleash their creativity. The result is OBEGRÄNSAD collection which will be launched in the US and globally in October 2022. IKEA and electronic music artists Swedish House Mafia set out to explore music

Ikea collab with Swedish House Mafia launches October 20222022-09-19T16:33:18-04:00

Amazon Fresh Moves to 100% Cage-Free Eggs

Amazon Fresh, the grocery division of e-commerce giant Amazon, has announced that its entire selection of national and private brand eggs in the U.S. are now cage-free. Cage-free eggs indicate that hens are not kept in battery cages but allowed to move about the egg production barn, according to The Human League. “Amazon Fresh

Amazon Fresh Moves to 100% Cage-Free Eggs2022-09-18T19:33:32-04:00

Kroger Outlines Private Brand ESG Progress

The Kroger Co. this week outlined an updated Environmental, Social and Governance (ESG) action plan to support the company's comprehensive ESG strategy and published its annual ESG report. "We live our purpose – to feed the human spirit – through Kroger's commitments to advance positive impacts for people and our planet and create more resilient

Kroger Outlines Private Brand ESG Progress2022-09-14T20:56:56-04:00

Kohl’s Launches Adaptive Apparel for Adults

Kohl’s announced this week the launch of adaptive product offerings for adults offering individuals, regardless of ability, the access to style-forward, quality dressing options at a great value. The collection, designed in partnership with GAMUT Management - a consulting company for people with disabilities, includes thoughtfully integrated garment features with ease and comfort at

Kohl’s Launches Adaptive Apparel for Adults2022-09-14T20:06:58-04:00

Kroger to Keynote Velocity Sustainability Summit

Today we are excited to announce that Juan De Paoli, Vice President of Our Brands, Kroger and Denise Osterhues, Senior Director, ESG – Sustainability & Social Impact, Kroger will keynote the Velocity Institute Sustainability Summit. the groundbreaking event will bring together the Retail Brand (private brand) industry to discuss the role sustainable packaging, ethical/equitable sourcing,

Kroger to Keynote Velocity Sustainability Summit2022-09-13T21:17:20-04:00

BJ’s Looks to Grow It’s Private Brand Team with 6 Job Postings.

The BJ's Wholesale Club Retail Brand (private brand) team is dramatically growing and has posted six new private brand jobs. Recently hired Amanda Irish SVP/GM - Own Brands and Innovation at BJ’s announced the jobs on LinkedIn. “We have an exciting path ahead as we dramatically grow our Own Brand business and

BJ’s Looks to Grow It’s Private Brand Team with 6 Job Postings.2022-09-13T21:16:45-04:00