About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Mold-Rite Packaging is now MRP Solutions

Mold-Rite Packaging, a provider of value-added packaging components, today announced a corporate rebrand including a name change to MRP Solutions . Drawing on more than 70 years of manufacturing experience, MRP has established itself as a trusted provider of packaging solutions. With nearly 13,000 SKUs produced annually, the Company specializes in child resistant, continuous

Mold-Rite Packaging is now MRP Solutions2022-09-29T22:40:22-04:00

Steve Ramus VP Sustainability & ESG PERRIGO to present at Velocity Sustainability Summit

Today we are excited to announce that Steve Ramus Vice President, Sustainability & ESG at Perrigo will present at the Velocity Institute Sustainability Summit. The groundbreaking event will bring together the Retail Brand (private brand) industry to discuss the role sustainable packaging, ethical/equitable sourcing, and authentic marketing. This is a can't miss presentation that

Steve Ramus VP Sustainability & ESG PERRIGO to present at Velocity Sustainability Summit2022-09-28T15:45:06-04:00

Fair Trade Certified Coffee Retail Partners Update Commitments

In honor of International Coffee Day, October 1, 2022, Fair Trade USA highlights its coffee partners' commitments to the Sustainable Coffee Challenge (SCC). Managed by Conservation International, the SCC is a collaborative effort of public and private sector organizations and companies working to make coffee the world's first sustainable agricultural product.All Fair Trade Certified partners

Fair Trade Certified Coffee Retail Partners Update Commitments2022-09-28T15:09:40-04:00

Aldi: Associate Buyer – Branding and Design

1200 N KIRK RD, BATAVIA, IL, USA, 60510ALDI is expanding rapidly from coast to coast. We need dynamic problem-solvers to join our National Buying Services team. As an Associate Buyer, you’ll play a vital role in ensuring our stores are stocked with the highest quality products at the lowest prices. In your role, you’ll have

Aldi: Associate Buyer – Branding and Design2022-09-28T15:08:41-04:00

Get Your Velocity Sustainability Summit Now!

Join us for the 2022 Velocity Institute Sustainability Summit, October 18-19, 2022 in Cincinnati Ohio. The Summit will bring the excitement of live in-person events back with a gathering in Cincinnati. Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm will headline this years groundbreaking event. The Summit is a Private Brand/ Private Label event

Get Your Velocity Sustainability Summit Now!2022-09-27T18:56:28-04:00

Wakefern Announces First Own Brands Supplier Innovation Summit

Wakefern Food Corp. announced this week the winners of its first Own Brands Supplier Innovation Summit. The event which was held in July, gave manufacturers the stage to pitch new innovative products to Wakefern brand executives. Winners may be included in one of their Vertex award-winning private brands Bowl & Basket and Wholesome Pantry. The

Wakefern Announces First Own Brands Supplier Innovation Summit2022-09-27T18:46:37-04:00

Marks & Spencer Launches New Vegetarian Range

UK-based retailer Marks & Spencer (M&S) is launching a new range of Retail Brand (private brand) vegetarian meals, Veggie, in response to customers' growing demand for more vegetarian choices.Available this past week ahead of World Vegetarian Day (October 1st), the range includes a choice of 14 delicious vegetarian meals developed by the retailer’s in-house chefs.

Marks & Spencer Launches New Vegetarian Range2022-09-26T20:32:56-04:00

Trader Joe’s Taste of the Season: Pumpkin Cheesecake Croissants

This year’s holiday Trader Joe's tasting panel didn’t need much convincing to vote an enthusiastic “YES!” on the latest Retail Brand (private brand) Trader Joe’s Pumpkin Cheesecake Croissants. Each Croissant starts as a roughly four-inch square of all-butter dough. (Perhaps they are using “croissant” loosely, as these are not traditional, crescent-shaped croissants.) Their supplier tops

Trader Joe’s Taste of the Season: Pumpkin Cheesecake Croissants2022-09-26T20:31:51-04:00

Misfits Market to present at Velocity Sustainability Summit

Today we are excited to announce that Morgan Drummond Sr Director of Private Brand Development MISFITS MARKET will take the Velocity Institute Sustainability Summit stage. The groundbreaking event will bring together the Retail Brand (private brand) industry to discuss the role sustainable packaging, ethical/equitable sourcing, and authentic marketing. This is a can't miss presentation that

Misfits Market to present at Velocity Sustainability Summit2022-09-25T17:19:18-04:00

Kroger CIO Yael Cossett Shares Seamless Strategy

Heather Haddon reporter at the Wall Street Journal interviews Yael Cossett Chief Digital Officer at Kroger ALast week at the Groceryshop 2022 convening in Las Vegas, Kroger Co. Chief Information Officer and Senior Vice President Yael Cosset shared the grocer's seamless strategy and changes in shopping trends."We know our customers have different needs based

Kroger CIO Yael Cossett Shares Seamless Strategy2022-09-25T16:45:24-04:00