About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Velocity Conference On Demand: Building Brands: The Lowe’s Home Improvement Story

In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing

Velocity Conference On Demand: Building Brands: The Lowe’s Home Improvement Story2022-08-04T12:28:56-04:00

Join us in Cincinnati for the Sustainability Summit 2022

In this third edition of our Sustainability Summit, we laser focus on Private Brand/Own Brand and Sustainability. The Sustainability Summit is designed to bring the industry together to accelerate Sustainability, share best practices, and explore the future. Join us live and in-person to learn, network, and discuss at the Westin Cincinnati on October 18-19, 2022.

Join us in Cincinnati for the Sustainability Summit 20222022-08-04T10:23:03-04:00

Velocity Conference On Demand: Innovation & Collaboration, the Future of Retail Brand – ALBERTSONS, CVS

In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing

Velocity Conference On Demand: Innovation & Collaboration, the Future of Retail Brand – ALBERTSONS, CVS2022-08-04T12:30:33-04:00

Taste Summer with Trader Joes Watermelon & Peach Macarons

Macarons are uncommonly elegant treats any time of year, but there’s something particularly wonderful about enjoying them on a sunny summer’s day. That’s Trader Joe’s Introduces Watermelon & Peach Macarons for the season. Made for the retailer by the same expert bakers in Belgium behind their Valentine’s Day-exclusive Heart Shaped Macarons,

Taste Summer with Trader Joes Watermelon & Peach Macarons2022-07-15T14:59:00-04:00

Register Now for Velocity Institute’s Design 2022 Summit

Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven

Register Now for Velocity Institute’s Design 2022 Summit2022-07-15T10:19:49-04:00

Velocity Conference On Demand: How to build a successful, sustainable brand through collaboration

In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing

Velocity Conference On Demand: How to build a successful, sustainable brand through collaboration2022-08-04T12:31:46-04:00

Carrefour Partners with Nous Anti-GaspI

In partnership with NOUS anti-gaspi – trailblazing stores in the drive to tackle food wastage – French grocer Carrefour is exclusively selling 30 products in its Paris-region hypermarkets and will later expand this initiative to the rest of the country. Carrefour wants to bolster its customers' purchasing power, while at the same time changing

Carrefour Partners with Nous Anti-GaspI2022-07-15T15:44:00-04:00

Family Dollar: Private Brand Creative Manager

Job Description General Summary: 500 Volvo Parkway, Chesapeake, Virginia The Family Dollar Private Brand Manager of Creative is responsible for setting strategy of our 20+ private brands representing over $3B in sales, over 3,000 SKUs, and 100’s of vendors. Makes decisions in accordance with brand strategy, develops creative concepts, standardizes and maintains brand style

Family Dollar: Private Brand Creative Manager2022-07-15T11:31:37-04:00

Velocity Conference On Demand: Collaborating to Innovate: CVS Health & Michael Graves Design

In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing

Velocity Conference On Demand: Collaborating to Innovate: CVS Health & Michael Graves Design2022-08-04T12:32:26-04:00

You are invited! Velocity Meet Ups in Minneapolis, Boston and Chicago!

Please join us for three exciting in person Velocity Institute Meetups. These FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations. We welcome all private brand executives from Retailers, Manufacturers & Solutions Partners to come together, connect and grow. MINNEAPOLIS

You are invited! Velocity Meet Ups in Minneapolis, Boston and Chicago!2022-07-18T06:47:35-04:00