About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The Velocity Conference Begins Next Monday!

Velocity Conference + Expo May 16-18 in Charlotte, NC. Don't miss out on your chance to meet attendees from Albertsons, Loblaws, Family Dollar, Petsmart, Lowe’s Home improvement, Sobeys, Boxed, Ahold Delhaize, Lowes Foods CVS Health, Rite Aid, Wakefern, Foxtrot, The Home Depot, Food Lion, Navy Exchange, Giant, Kwik Trip, Party City, Schnucks, and more.

The Velocity Conference Begins Next Monday!2022-05-09T15:40:09-04:00

Peachy! Co-op introduces new ‘sex on the beach’ inspired gin

British retailer Co-op is bringing back 90s vibes with its brand new ‘Sex on the Beach' inspired summer gin, in-stores now.The convenience retailer’s new £15 limited-edition Retail Brand (private brand) gin is infused with the classic ‘Sex on the Beach’ flavors of orange and cranberry with the addition of peach for a modern take on

Peachy! Co-op introduces new ‘sex on the beach’ inspired gin2022-05-08T10:22:28-04:00

IPLC Appoints Sonja Jacobs As DACH Market Partner

Late last week IPLC announced that Sonja Jacobs has joined the firm n the position of Partner DACH market (Germany, Austria, and Switzerland).Sonja worked for almost 25 years in the dairy manufacturing industry. She is familiar with both the branded and Private Label side of the business. In 2001 Sonja moved to Germany where she

IPLC Appoints Sonja Jacobs As DACH Market Partner2022-05-08T10:22:05-04:00

Kroger Announces Second Year of Go Fresh & Local Supplier Accelerator

Kroger announced this week the second year of its Go Fresh & Local Supplier Accelerator, a program designed to enhance and accelerate the selection of local items sold in the Kroger Family of Companies. The program provides a pathway to entry for local businesses of all sizes by allowing American-based growers and producers the

Kroger Announces Second Year of Go Fresh & Local Supplier Accelerator2022-05-05T19:02:10-04:00

Carrefour Creates a new Quality Line for UHT French Cream

Carrefour is continuing with its drive to support French producers, as well as providing its customers with high-quality products that are both grown and manufactured in France: it has just created a new Quality Line for UHT cream. This initiative is in line with the partnership set up in January 2021 with the Saint-Denis-de-l’Hôtel

Carrefour Creates a new Quality Line for UHT French Cream2022-05-05T19:14:41-04:00

Trader Joe’s Debuts Brown Sugar Flavor Non-Dairy Oat Creamer

Who could have guessed that oats would become such a game-changer for non-dairy beverages? It turns out that these normally unassuming grains make a pretty miraculous milk alternative, as evidenced by the mild, subtly sweet flavor profile and rich, yet silky-smooth consistency of Trader Joe's new Non-Dairy Oat Beverage. It should come as no surprise,

Trader Joe’s Debuts Brown Sugar Flavor Non-Dairy Oat Creamer2022-05-04T16:44:38-04:00

BJ’s To Open Innovation Lab

Late last week BJ's Wholesale Club announced the opening of BJ’s market, a new concept club in Warwick, RI. Located at 375 East Ave, BJ’s market is 43,000 square feet, about half the size of a full-sized BJ’s club. BJ’s market will feature top-selling fresh foods, produce, sundries, and seasonal products for members of BJ’s

BJ’s To Open Innovation Lab2022-05-04T16:34:08-04:00

CVS Health to Present at the Velocity Conference

Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Brenda Lord, VP Private Brands & Quality Assurance, CVS HEALTHKelli Garvey, Director, Brand

CVS Health to Present at the Velocity Conference2022-05-03T15:45:43-04:00

Fire TV launches hearing aid pairing

Last week Amazon announced that’s its Retail Brand (private brand) streaming device the  Fire TV Cube (2nd gen) now supports Audio Streaming for Hearing Aids, commonly known as ASHA. This makes Fire TV the first-ever streaming media player to support ASHA and allow customers to directly connect to compatible Bluetooth hearing aids. The National Institute on

Fire TV launches hearing aid pairing2022-05-03T15:14:34-04:00