About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Trader Joe’s Debuts Brown Sugar Flavor Non-Dairy Oat Creamer

Who could have guessed that oats would become such a game-changer for non-dairy beverages? It turns out that these normally unassuming grains make a pretty miraculous milk alternative, as evidenced by the mild, subtly sweet flavor profile and rich, yet silky-smooth consistency of Trader Joe's new Non-Dairy Oat Beverage. It should come as no surprise,

Trader Joe’s Debuts Brown Sugar Flavor Non-Dairy Oat Creamer2022-05-04T16:44:38-04:00

BJ’s To Open Innovation Lab

Late last week BJ's Wholesale Club announced the opening of BJ’s market, a new concept club in Warwick, RI. Located at 375 East Ave, BJ’s market is 43,000 square feet, about half the size of a full-sized BJ’s club. BJ’s market will feature top-selling fresh foods, produce, sundries, and seasonal products for members of BJ’s

BJ’s To Open Innovation Lab2022-05-04T16:34:08-04:00

CVS Health to Present at the Velocity Conference

Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Brenda Lord, VP Private Brands & Quality Assurance, CVS HEALTHKelli Garvey, Director, Brand

CVS Health to Present at the Velocity Conference2022-05-03T15:45:43-04:00

Fire TV launches hearing aid pairing

Last week Amazon announced that’s its Retail Brand (private brand) streaming device the  Fire TV Cube (2nd gen) now supports Audio Streaming for Hearing Aids, commonly known as ASHA. This makes Fire TV the first-ever streaming media player to support ASHA and allow customers to directly connect to compatible Bluetooth hearing aids. The National Institute on

Fire TV launches hearing aid pairing2022-05-03T15:14:34-04:00

SpartanNash Partners With Veteran and three-time Paralympian Melissa Stockwell

Michigan-based SpartanNash has announced the appointment of a new celebrity spokesperson for its Our Family private brand. Melissa Stockwell, a veteran and three-time medal-winning Paralympic triathlete has been signed to promote Our Family.The partnership, which runs now through the end of 2023, will include appearances and social media content created by Stockwell with topics including grocery shopping,

SpartanNash Partners With Veteran and three-time Paralympian Melissa Stockwell2022-05-03T15:13:58-04:00

Sobeys to Present at the Velocity Conference

Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Stacie Sopinka, VP Own Brands, SOBEYS. She will present: Inviting Acceleration to Dinner

Sobeys to Present at the Velocity Conference2022-05-02T15:52:21-04:00

Aldi Launches its 2022 Fan-Favorite Survey

Discount grocer Aldi unveiled its new Fan-Favorite Survey for 2022, in which customers can now vote for their most-loved products for a chance at the grand prize. Aldi’s Fan-Favorite Survey, which first debuted in 2019, officially returned for 2022 on Monday, May 2. The program is all about asking shoppers to vote for their most-loved

Aldi Launches its 2022 Fan-Favorite Survey2022-05-02T15:51:55-04:00

The Velocity Conference Starts in 15 Days

Limited Offer: First 50 New Registrations to the Velocity Conference Save $300 Exciting News! The Platinum Sponsor of this year’s Velocity Conference + Expo Marketing by Design (MBD) has graciously agreed to offer the first 50 new registrants $300 off a new registration. (There are now 10 discounts left) “Velocity is private brand’s exciting return

The Velocity Conference Starts in 15 Days2022-05-01T19:28:32-04:00

Walmart Launches Love & Sports with Designer Michelle Smith and Fitness Superstar Stacey Griffith

Late last week, Walmart announced the launch of a new Retail Brand (private brand), Love & Sports. The new brand is an activewear and swim collection created with renowned fashion designer Michelle Smith and superstar indoor cycling instructor Stacey Griffith.Love & Sports features vibrant, high-performance fabrics and details in a blend of fresh, fashion-forward gym

Walmart Launches Love & Sports with Designer Michelle Smith and Fitness Superstar Stacey Griffith2022-05-01T19:22:14-04:00