Collabs & Partnerships
IKEA collaborates with Swedish House Mafia
Together, IKEA and electronic music artists Swedish House Mafia explore music and creativity at home to make everyday life easier for those who produce, perform, play or love music. At the IKEA Festival during the 2022 Milan Design Week, IKEA revealed three more Retail Brand (private brand) products from the upcoming collection which spotlighted a desk for music production, an armchair and a record player for the new collection called OBEGRÄNSAD, launching in Fall 2022. The name of the collection – OBEGRÄNSAD – was first revealed at the IKEA Festival in Milan. “OBEGRÄNSAD” is Swedish for “unlimited”, and the
GNC Collaborates with Girl Scout on Limited Editions
Everyone has a favorite Girl Scout Cookie flavor and with so many options from which to choose such as coconut caramel, chocolate peanut butter, and mint chocolate, there is no shortage of deliciousness. That's why GNC is continuing to partner with Girl Scouts of the USA (GSUSA) to provide new flavor innovations including the introduction of a brand new limited-time private brand collab, Girl Scout Lemon. Featured in a variety of GNC's best-selling protein-packed products, the flavor is inspired by Girl Scout Lemon Cookies.Our Girl Scout inspired products have been embraced by our consumers with many instantly gravitating toward
SpartanNash Partners With Veteran and three-time Paralympian Melissa Stockwell
Michigan-based SpartanNash has announced the appointment of a new celebrity spokesperson for its Our Family private brand. Melissa Stockwell, a veteran and three-time medal-winning Paralympic triathlete has been signed to promote Our Family.The partnership, which runs now through the end of 2023, will include appearances and social media content created by Stockwell with topics including grocery shopping, food preparation tips, managing everyday stress/challenges, and doing good in the community. Content will go live on her Instagram and Facebook pages starting in early May. “Anyone who knows me knows family comes first so to partner with a brand like Our Family who shares
Brandon Maxwell Reflects On Year One as Creative Director for Walmart Fashion Brands
Nearly one year ago, Walmart announced a first-of-its-kind apparel collaboration with American fashion designer Brandon Maxwell, who is serving as Creative Director for two of the retailer's Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S. exclusive brands, Free Assembly and Scoop. Earlier this week the Bentonville-based giant unveiled both spring 2022 collections, the first under Brandon’s influence in his new role. Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S. spoke with Brandon often about the collaboration, his opinions and his inspiration for the Free Assembly and Scoop brands. Recently, the two sat down together
CVS Health Collabs with Michael Graves Design to Innovate
Late last week Fast Company reported on the launch of a new Retail Brand (private brand) range of mobility and bath safety products (durable medical equipment) by CVS Health. The CVS Health by Michael Graves Design line includes canes, a walker, a shower chair, a raised toilet seat, and a commode. They’re designed to blend in with the home rather than turning it into a healthcare facility. “There hasn’t been much change in [this space] for decades. The products look exactly the same, the packaging looks almost the same,” Brenda Lord, VP of private brands and quality assurance at CVS
Foxtrot & The Violet Hour: Exclusive Bourbon
Foxtrot, a modern evolution of the classic corner store, grows its Retail Brand range with the introduction of this special edition Kentucky straight bourbon whiskey. Together with the expertise of The Violet Hour cocktail lounge, they selected 10 barrels to fashion their own, unique blend. To help tell the story of this collaborative effort, Foxtrot hired Art Director Jim Kennelly to execute the packaging design. The aim of the packaging is to tell multiple stories focusing on the Chicago-based collaboration, the unique sourcing effort, and the quality of the bourbon. The finished result is an editorial-style design solution that
7-Eleven Collabs with Influencer To Create Pop-Up Featuring “7-Eleven Kerwin’s Snack Party Mix Popcorn”
7‑Eleven and trendsetter Kerwin Frost are opening a pop-up 7‑Eleven store at the fifth-annual ComplexCon to unveil limited-edition Kerwin's Snack Party Mix Popcorn. Made with white chocolate popcorn, candied chocolate pieces, cinnamon toasted cereal and chocolate cake mix, the party mix snack comes in a canister with a specially designed label by the Harlem-born entertainer, DJ, talk show host, comedian, and designer Kerwin Frost himself. Fans attending ComplexCon in Long Beach, CA on November 6-7 will have the chance to taste the limited-run popcorn mix within his part-retail, part-museum and part-performance space "Kerwin's Kingdom" at Booth C1 at the convention. The castle includes a
IKEA debuts SAGOSKATT Designed by Kids Soft Toys
Bird, Cat, Fried egg, Mermaid dog and Sandwich friends - these cuddly friends form IKEA’s new SAGOSKATT soft toy Retail Brand collection, designed by kids that participated in the retailer’s drawing competition. The Dodo Bird was designed by US winner, Nick! Available at IKEA US stores October 2021, IKEA will donate 100% of the retail price from the purchase of each SAGOSKATT 2021 soft toy to Save the Children US. Meet Dodo Bird! Here is what IKEA Family Soft Toy Drawing Competition winner Nick, age 10, has to say about his design: "I drew a prehistoric dodo bird that
Stop & Shop Partners With Boston Bruins David ‘Pasta’ Pastrňák to Launch Limited Edition Penne
Stop & Shop today announced that it has teamed up with seven-year Boston Bruins' right wing David Pastrňák, to launch a limited-edition Retail Brand penne pasta. The black and gold collectible box features a photo of Pastrňák in his signature goalscoring stance and is now exclusively available at select Stop & Shop store locations across Massachusetts, Rhode Island, and Connecticut, while supplies last. Retailing for 88 cents in honor of Pastrňák’s jersey number, a portion of the proceeds from each 16 oz. box sold will go toward supporting pediatric cancer research and care at the Dana-Farber Cancer Institute and
Match Made In Texas: Whataburger & Academy Sports Launches Collab
Whataburger and Academy Sports + Outdoors have launched an exclusive line worthy of a Texas-sized summer celebration: the first-ever Magellan Outdoors x Whataburger co-branded apparel. Breathable short-sleeved woven fishing shirts, long-sleeved lightweight performance crew shirts, boat shorts and caps are all part of the new lineup. True to Academy’s Magellan Outdoors brand, the apparel was made with outdoor enthusiasts in mind, and some of the unique designs pay tribute to the menu items fans can get 24 hours a day, seven days a week at Whataburger. “We had fun working with Academy and their Magellan Outdoors brand to design
