Marketing

AWG Private Brands Contributes $138,250 to Non-Profit

Associated Wholesale Grocers, Inc. (AWG) in partnership with its member retailers contributed $138,250 to non-profit organizations through its Save-A-Label program in 2022. This community-giving project donates to schools and nonprofits while encouraging consumers to support local independent grocers The simple program makes a big impact. In one year, the program turns more than 1.2 million cases of Best Choice Family of Brands products purchased by consumers into funds to help organizations. Participants collect Best Choice, Clearly by Best Choice or Best Choice Superior Selections Retail-owned Brand labels and send them to AWG for cash. “The Save-A-Label program is looking

Kroger Celebrates 10 Years of Simple Truth

In 2023 Kroger is celebrating the tenth anniversary of its $3+ billion Simple Truth Retail-owned Brand. "A decade ago, Simple Truth was born when we identified that our customers wanted a simpler way to shop for Free From and Organic products," said Juan De Paoli, vice president of Our Brands (Retail-owned Brands). "The mission we started with 10 years ago remains our promise today – to offer delicious foods that are Free From 101 artificial ingredients our customers do not want in their products at an accessible price. During the past 10 years, Simple Truth stayed true to that

Voting for 14th Annual Customer Choice Awards Opens

Since 2009, the iconic grocer Trader Joe’s has been survey its customers to determine their favorite Retail-owned Brand (private brand) products at the start of each calendar year. The announcement for this years 14th Annual Customer Choice Awards on the retailer’s website reads… If you were to spend the rest of your life on a deserted island, which nine Trader Joe’s products would you take with you? It may seem a fanciful question, unless you consider that of all the new stores we plan on opening are far from the nearest desert island. Clearly, this is information you need

Holiday Savings at Kroger with Retail-owned Brands

This week Kroger shared how it is helping shoppers save as they prepare for the holidays, including affordable meal ideas while families enjoy time together. For families looking for easy, affordable meals during winter break, Kroger is suggesting options to feed a family of four at an average cost of approximately $10 per meal, including many Retail-owned Brand favorites such as: A traditional breakfast, including a dozen Kroger eggs, Kroger sausage patties, fresh fruit, and toast. Grilled cheese, is the perfect lunch prepared with Kroger American cheese slices, tomato soup, and a side of fresh baby carrots. Spaghetti and meatballs,

Target Celebrates with Holiday Meals

As the holidays fast approach, Target is leveraging its Retail -owned Brands to help shoppers affordably celebrate by offering a Holiday dinner for $25 beginning now through Dec. 25, which includes a premium 6-pound ham plus essential sides and dessert. Additionally, Target is offering an assortment of Holiday sides under $5 to help complete a holiday meal. The meals include: Holiday Meal for 4 at $25 Favorite Day Vanilla Bean Ice Cream - $3.19 Favorite Day Wheat Dinner Rolls - $3.99 Good & Gather Cut Green Beans - $0.55 Good & Gather French Fried Onions - $1.99 Good & Gather

Circle K Canada Scores with Hockey Themed Chip Promotion

Late last month Circle K Canada introduced a new marketing campaign featuring its Retailer-owned Brand Circle K Chips. The promotion is designed to lure salty snack lovers with prizes that include a hockey bag full of private brand potato chips. The campaign Drink. Snack. Score is now in stores and has more than 20,000 daily winners and a wide range of prizes that include hockey tickets, a Bubble Hockey Game, a Yeti Cooler, a game console, and Circle K gift cards, as well as a variety of snacks and drinks. Plus, Circle K’s biggest prize: The Hockey Bag of Chips.

Topco’s Crav’n Flavor Sponsors New Year’s Live: Nashville’s Big Bash

Topco-owned private brand Crav’n Flavor announced this week that it is a sponsor of Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash produced by the Nashville Convention & Visitors Corp. This type of sponsorship is a first for the brand and one that is not often seen in the private brand space. “We are excited for consumers to gain exposure to this great brand. As Food City shoppers know, we carry a strong performing store brand with Crav’n Flavor. Sponsoring a national event is just another opportunity for store brands to gain awareness and recognition, which is not as

ALDI UK Returns Sell-Out Bonded Haircare Range For Winter

Aldi-UK’s cruelty-free health and beauty Retail-owned brand, Lacura, is returning its luxe range of hair-bonding products for as little as £3.49. Specially formulated with premium ingredients including Vitamin E, Hyaluronic Acid and Hydrogenated Castor Oil, the Bonded range proved to be a solid fan favorite following its initial launch – selling out in less than one week! In stores from December 11th, while stocks last. The influencer approved Shampoo, Conditioner and Pre-Wash Treatment returns to stores as the trend for #Skinification continues to grow and beauty lovers approach haircare with quality and skincare-grade ingredients. Promising to hydrate, nourish and repair

Sainsbury’s Opens Pud You Dare? Café

The UK’s first ever café dedicated entirely to the Christmas pudding (dessert) is set to open its doors later this month. Sainsbury’s is launching the Pud You Dare Café in a bid to get the classic ‘pud’ back on dining tables this festive season. It comes as research reveals that one in five Brits – and almost a third of Gen Z (31%) – believe the traditional Christmas Pudding is on track for extinction, with the average prediction being that it will disappear within three years. Open in Holborn, London, on November 24th and 25th, the first of its kind

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