Research & Trends

Kroger Announces Food Trend Predictions for 2023

Kroger today announced its 2023 Food Trends Report, which predicts emerging food trends, consumer behaviors, and popular items for the year ahead. The fifth-annual report centers on America's continued eat-at-home habits as pandemic concerns subside with consumers now seeking to make up for lost time and celebrate everything from life's special moments to everyday milestones by entertaining and cooking at home together with their family and friends. The Kroger team has also included plenty of Retail-owned Brand (private brand) product suggestions to bring the trends to life. "This is the year of celebration as we relish in being together

Walgreens Top 10 Health & Wellness 2023 Trends

Trends come and go, but when they stick, Walgreens takes notice. By studying internal data, as well as data from market research companies like Mintel, the Walgreens Retail-owned Brand (private brand) commercialization managers was able to forecast what consumers will be clamoring for this year. “We’ve tapped into our customers’ needs and desires and are specifically working on bringing more innovation to our Walgreens-owned brands portfolio so we can provide health and wellness products at great value,” says Luke Rauch, Walgreens chief merchandising officer and senior vice president. “Walgreens has a finger on the pulse of what’s happening in health

30% of Promotions Highlight Private Brand

As consumers face a challenging economy, retailers and their Retail-owned Brands are adjusting their promotions to support them in those challenges. Numerator, a market research company with first-party, consumer-sourced data, continues to track purchase data and survey verified buyers to understand these shifts in consumer behavior. Retailer-owned Brands continue to be the focus compared to the prior year, according to the company’s Promo Shift Dashboard: Almost one-third of December 2022 promotions featured a private brand. Share of voice for private brands was up nearly 10% in December 2022 compared to December 2021. Brands and retailers will need to competitively

New IRI Report Explores Private Brand Recovery Amid Economic Uncertainty

IRI, which recently merged with The NPD Group to create a global technology, analytics and data provider, released a new report exploring trends in Retail-owned Brand (private brand, store brand, private label) products, which have not reached their expected growth amid 2022’s economic uncertainties. The report, "Private Brands: Look Who’s Buying Now," provides an update on the Retail-owned Brand landscape and identifies retailer opportunities to increase demand for their own brand and private brand offerings. "While consumers have historically navigated to store brand products to save money during challenging economic times, we’re seeing that only modest gains have been made

Time is Running Out. Take the Industry Survey Now!

Please Complete our State of the Private Brand Industry anonymous survey Closes Monday, November 28 at 5:00 EST Take the Survey The Velocity Institute is conducting our annual State of the Industry­ survey of the private brand industry, and I would appreciate your help in making it as useful as possible. This ANONYMOUS research is designed to gauge how retailers, manufacturers, and solution partners view the industry, economy, and future. This project is fielded by our research partner VOCCII and is focused on providing insights about the current State of our business and the opportunities for 2023. To help us

How is the Private Brand Industry Doing? Tell Us Now

We need your help. We have fielded research to the Retail-owned Brand industry about the industry and we need your thoughts. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Industry and the opportunities for 2023. As the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands,

Opinions Wanted! State of the Private Brand Industry Research

We need your help. We need your Opinions. Please share your thoughts on the State of the Industry by answering the questions in our latest research. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Industry and the opportunities for 2023. As the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store

We need your help. State of the Private Brand Industry Research

Today I am excited to launch the last industry benchmarking survey that Velocity Institute will field in 2022. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Industry and the opportunities for 2023. As the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands, generic or any

Whole Foods Forecasts Top 10 Food Trends for 2023

This week, Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2023 in the retailer’s eighth-annual Trends predictions. Yaupon-infused beverages, produce packed pastas, repurposed pulp and climate-conscious callouts are among the food trends expected to rise in popularity in the next year. Each year, the Trends Council – a collective of more than 50 Whole Foods Market team members, including local foragers, regional and global buyers, and culinary experts – compile trend predictions based on decades of experience and expertise in product sourcing and studying consumer preferences, as well as in-depth workshopping with emerging and existing

As Private Brands Grow, Key Growth Strategies Emerge

Late last month FMI—The Food Industry Association released its second installment of 2022 Power of Private Brands, which surveys food retailers and manufacturers about their private brand growth strategies. Retailers report having strong goals over the next two years for their private brand portfolio, with a current average dollar share of 18.2% and an ambitious goal of 22.6% in the next two years. “As the food industry looks toward the future for private brands, they are setting bold targets based on high demand from consumers, “says FMI’s Vice President of Industry Relations Doug Baker. “To reach these goals, retailers and

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