Research & Trends

22% Of Global Grocery Spend is Private Brand

According to Kantar's Global Omnichannel Report private brand is surging ahead of brands. The CPG industry is, as ever, evolving. This time, the movement is a noticeable swing towards Retailer-owned Brands or, as Kantar continues to call them, private labels. It’s not that manufacturer brands haven’t also grown, but it has been a humble increase from 3% to 3.7% in growth. By contrast, private brands have carved an impressive trajectory, with a nine-fold growth in 2022 compared to the previous year. Share gains and channel impact  Retailer-owned Brands' outperformance across all trade channels has resulted in significant share gains across

Waitrose’s ‘Cooking Report’ Reveals Quietly Confident Cooks

British grocer Waitrose has released its annual Cooking Report on the United Kingdoms' cooking habits. The report has revealed that the UK is a nation of quietly confident cooks with more than one-third (35%) rating themselves as ‘very good’ or ‘excellent cooks’, and a more modest 45% rate themselves as ‘fairly good cooks’. One-third of UK adults polled would go so far as to say they’re better cooks than their parents but despite this high level of confidence more than one in four UK adults have never boiled an egg and don’t know how to, fewer than a fifth (18%)

Amazon Fresh Reveals Grocery Shopping Habits

Online Retail Giant Amazon and its real-life grocery arm Amazon Fresh have published their first-ever The Cart Report: Amazon Fresh Summer Grilling, presenting a peek at customer grocery shopping trends nationwide. The report of course features a number of the retailers own Retailer-owned Brands. “We uncovered the most popular and trending summer grocery staples to answer burning grilling questions like, ‘Is ketchup more popular than mustard? Are Americans flipping more hamburgers or hot dogs? How controversial is mayonnaise?’ Our data reveals national trends and regional divides that help set the record straight on what Americans really prefer to have stocked

FMI Releases The Power of Private Brands 2023

More than 80% of respondents to a recent FMI survey of industry executives for its report, The Power of Private Brands 2023: Innovation that Drives Winning Private Brands, said they plan to increase Retailer-owned Brands (private brand) investments moderately or significantly in the next two years, which helps set the stage for more innovation opportunities. The report, which was previewed last month at the Velocity Conference by FMI Vice President Industry Relations, Doug Baker, suggests, at the same time, only 10% of the executives responding said their organizations are “very far along” with innovation, indicating opportunities for progress, even after

Last Chance: Private Brand Innovation Benchmarking Research

SURVEY CLOSES ON WEDNESDAY! We need your opinion and insight. Please take a few moments and participate in our latest industry benchmarking. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching private brand innovation. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Private Brand Innovation. At the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands, generic or any other term

OPINIONS NEEDED. Private Brand Innovation Benchmarking Research

We need your opinion and insight. Please take a few moments and participate in our latest industry benchmarking. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching private brand innovation. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Private Brand Innovation. At the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands, generic or any other term that means a brand

We need your help. Private Brand Innovation Industry Benchmarking Research

Today I am excited to launch the first industry benchmarking survey that Velocity Institute of 2023. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching innovation. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Private Brand Innovation. At the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands, generic or any other term that means a brand owned and managed by a

75% of Americans Will Continue to Buy Private Brand After Inflation Subsides

As inflation continues to stress American food budgets, new research from consumer research platform Attest reveals that many consumers now prefer Retail-owned Brands (private brands.) The 2023 U.S. Food & Beverage Trends report surveyed 2,000 U.S. consumers, finding that 58% are “very likely” to buy private brands as opposed to more expensive manufacturer brands, while 27% are “somewhat likely.” Only 4% are “unlikely” to buy private brands. 74% would make the switch from big-name brands permanent, noting they would “definitely” (34%) or “probably” (40%) continue purchasing private brand if the price was no longer a concern. Only 9% wouldn’t keep

Growth is a Private Brand Priority in 2023

Grocery Doppio in partnership with grocery insights firm FMI—The Food Industry Association today unveiled the State of Digital Grocery: Unlocking Private Brand Growth report, in partnership with. The report, based on interviews with 117 senior industry executives, revealed new insights about the state of grocery Retail-owned Brands (private brands.) Key findings include: Improving sales of private brands is a priority in 2023 83% of grocery executives said that private brand should be a C-level priority 91% claimed to have a private brand strategy and roadmap 85% intend to increase the number of digital assets for private brand in 2023,

Retail-owned Brand Grocery Sales Jump 11.3%

Packaged goods private brand sales saw record growth last year, jumping 11.3% to a whopping $228.6 billion in the U.S. for the 52 weeks ending January 1, 2023, versus the prior year. Retailer-owned Brands grew at nearly twice the rate of national brands, which were up 6.1% in dollar sales, according to IRI Unify sales data. The findings were published in the Private Label Manufacturers Association’s 2023 Private Label Report. The dollar share increased to 18.9%, up from 18.2% in 2021. Unit share grew to 20.5%, from 19.9%. Private brands also outperformed national brands when it came to unit sales

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