Asda Introduces ingredient range Cook by Asda

To help customers to get more adventurous in the kitchen, without breaking the bank, UK retailer Asda has announced the launch of a new 132-product strong scratch-cooking Retailer-owned brand range Cook by Asda. According to research, over half of UK home cooks enjoy experimenting with new cooking trends and ingredients, however, one in five feel like they struggle to get the seasoning right. Born from the belief that scratch-cooking should be simple, accessible, and inspiring, Cook by Asda includes affordable, high-quality, pre-prepared ingredients starting at just 80p ($1.02 USD.) Ellie Beecham, Assistant Brand Manager at Asda, says: “At Asda,

Target Adds Good & Gather Baby and Good & Gather Toddler

Minneapolis-based Target tested and tasted and brought the high quality, great flavor, and incredible value of Good & Gather to babies and toddlers. Introducing Good & Gather Baby and Good & Gather Toddler — an exclusive line of wholesome, affordable items created especially for babies and toddlers. With most items under $5, plus a variety of delicious ingredient combos (think: strawberries and beets; apples, cinnamon, and spinach; and more), it’s a win for parents and little ones. “For generations, parents have turned to Target to help them care for their children — and I’m excited that we’re building on that legacy in food

Amazon Reimagines Private Brand Portfolio

Late last week, the Wall Street Journal reported that Amazon is “jettisoning dozens of its in-house brands as part of a significant reduction of its private-label operation as it works to fend off antitrust scrutiny and shore up profit.” It, however, appears that much of the Journal story is more assumption than fact. Matt Taddy, vice president of Amazon Private Brands, said in a statement to The Wall Street Journal. “We always make decisions based on what our customers want, and we’ve learned that customers seek out our biggest brands—like Amazon Basics and Amazon Essentials—for great value with high-quality

Welcome to The Convenience Tour: 7-Eleven Releases Golf-Themed Merch on 7Collection

Attention all golf pros, caddies, and people who look great in argyle: Convenience giant 7-Eleven Inc. just dropped a golf-inspired Retailer-owned Brand merch collection for brand fans who want to look good and feel good when hitting the range. Whether you’re an avid player or a dedicated spectator, swing by – the retailer’s online merchandise store – to shop The Convenience Tour capsule and tee off in style: Drive the Dress Code. Grab your club-approved polos for the links or relax poolside post-round with crops, tanks, and Ts. Find Your Shade. Stay cool and look cool in the summer heat

HelloFresh Launches Pet Food Brand The Pets Table

HelloFresh announced today the launch of their new premium pet food brand, The Pets Table. Developed in partnership with veterinarians, the subscription-based service offers human-grade fresh and air-dried recipes customized for the exact caloric needs of each dog at a competitive price point. The Pets Table is an important step in diversifying the retailer’s-owned brand portfolio. Leveraging its direct-to-consumer expertise across geographies, brands, and verticals, HelloFresh is positioned to enter the pet food category, providing customers with high-quality, healthy dog food. “For 12 years, HelloFresh has been on a mission to change the way people eat forever. With the addition of The

Velocity Institute Launches Youtube Channel!

Check out the Channel! In the quest to continuously innovate, improve, and disrupt, the Velocity Institute has several exciting announcements scheduled for the remainder of the year. The team is excited to unveil the first, the Velocity Institute Youtube channel. The channel is a commitment to providing the best News, Insights, and Interviews to our members and the entire Retailer-owned Brand industry. The first 24 videos have been uploaded. They include the much-loved Velocity Talks series, presentations from the 2023 Innovate Virtual Summit, and the 2022 Velocity Sustainability Summit. As a part of the launch, we will relaunch our


Headquartered in British Columbia, Canada, Pattison Food Group, the parent company of Save-On-Foods and Western Family, knew that they needed a Retailer-owned Brand (private brand) that would cater to the ever-growing healthy lifestyle “Better for you” shopper. The retailer engaged Canadian agency Whitespace Brands a Division of Fish Agency, the creative team that took on the challenge to develop a brand that not only embraced a healthy lifestyle, but also stood out from the overwhelming number of products claiming to be “Better for you”. For many, living a healthier lifestyle involves making small, incremental changes that are achievable and practical.

Safeway & Albertsons Launch Vine & Cellar

Safeway and Albertsons have launched Vine & Cellar, a collection of expertly curated wines available online, shipped directly to customer homes. Available exclusively in California, Vine & Cellar boasts an expanded assortment of wine varietals and global wine regions. “We are launching Vine & Cellar to give our customers and fellow wine enthusiasts the ability to discover and shop regional and specialty wines from smaller vineyards that are not usually available at national supermarket retailers,” said Curtis Mann, Master of Wine and Group Vice President Alcohol for Albertsons Cos. “Our team has tasted thousands of wines from Sancerre to Burgundy

Petco Expands Reddy With Cat Range

Petco has just launched its first cat collection in its brand Reddy. Petco officials said that the new range offers pet owners a modern aesthetic that fits their own style while keeping cats active and comfortable with functional solutions. Reddy Burgundy Cat Harness Set - $34.99, which features a webbed nylon leash and adjustable strap to keep cats safe on the go. Reddy Cat is now available to shop and features durable beds, toys, apparel, and accessories priced from $9.99 to $149.99. Highlights from the assortment include: Reddy Cat Scratcher & Toy - $29.99, made with recycled materials, includes

Dollar General Puts ‘Food First’ With Clover Valley Expansion

Dollar General is expanding its Retailer-owned Brand (private label), Clover Valley, to include new on-trend national brand alternatives, debuting more than 100 new items for 2023, including a wider selection of sauces, condiments, entrees, sides, snacks, and more at affordable price points with many featuring stylish new packaging designs. “We have made significant enhancements to our private brands in 2023, and we know how important these value offerings are for our customers,” said Dollar General's executive vice president and chief merchandising officer. “We believe these products will further differentiate Dollar General in the marketplace as we look to provide