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Gopuff Launches New Health and Wellness Brand, Goodnow

Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the launch of Goodnow, a new Retail Brand (private brand) of health and wellness products. As consumers increasingly turn to Gopuff for OTC medications and their daily wellness needs, the instant commerce retailer developed its own brand designed to help customers feel better faster - for less.“Health and wellness - an $80+ billion market in the U.S. - has been one of Gopuff’s fastest-growing categories,” said Jessica Glendenning, Director of Private Label at Gopuff. “As consumers become increasingly interested in private label products, Gopuff is uniquely positioned

Albertsons Relaunches Waterfront Bistro With 100% Responsibly Sourced Seafood

Albertsons Companies is diving into National Seafood Month by relaunching their Retail Brand (private brand) Waterfront Bistro and affirming its commitment to providing customers with high-quality, traceable seafood from environmentally and socially responsible sources. Waterfront Bistro, which can be found at Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Tom Thumb and more, features the Responsible Choice logo indicating that 100% of its seafood items meet Albertsons Cos.’ Responsible Seafood Policy. In an effort to continue working towards industry best practices in traceability, Waterfront Bistro seafood is third-party audited to ensure every fish, shrimp or shellfish has been raised or caught in ways

Morrisons Reimagines Organic

After successfully relaunching UK grocer Morrison’s Counted and Free From Retail Brand (private brand) ranges as part of a strategic revamp of its health and well-being portfolio. Leeds, UK-based agency Storm Brands was tasked with reinventing Morrisons Organic. The brief? To rejuvenate Morrisons' organic offering across the entire range of SKUs in line with a refreshed brand positioning and changing consumer behavior around the consumption of organically produced products. It was important that the work educates consumers on what organic stood for by defining a distinctive and disruptive identity and easy-to-navigate value proposition that would appeal to a growing spectrum

Boots Launches New ‘Everyday’ Range

Walgreens-owned British drugstore chain Boots announced earlier this month the launch of its new low-price Retail Brand (private brand) "Everyday" a range of essential products. The lines are all priced at £1.50 or less and include 60 essentials across toiletries, skin care, dental, haircare, and period products. In addition to being affordable, the new range comes with the Boots promise of trusted quality, based on decades of research and science. Available online at from 7 September and rolled out to over 1,000 Boots stores across the UK over the next few weeks, the range is the latest addition

Dollar General Introduces OhGood! Vitamin Gummies

Goodlettsville, Tennessee-based discount retailer Dollar General announced this week the launch of the new health and wellness supplement Retail Brand (private brand) OhGood! “Vitamins and supplements can be beneficial for many of our customers, particularly those with certain medical conditions or dietary restrictions,” said Albert Wu, Dollar General’s chief medical officer. “In those instances, gummies can be an option and may promote adherence to a daily regimen.” The OhGood! line of gummy vitamins supply nutrients that help make everyday wellness routines easy, fun and delightful, offering a way for both adults and kids to enjoy daily nutritional support. The entire

Target Ups Style Game with a New Brand, Future Collective

Looking for fashion inspiration this fall — and beyond? Minneapolis based retailer Target has you covered. Introducing Future Collective — a new, first-of-its-kind Target Retail Brand (private brand) coming to select stores and on Sept. 11. Target’s well-known as a destination for accessible design and a selection of exclusive, national and private brands. Now they are raising the bar with Future Collective, featuring collections co-designed with a rotating roster of style and cultural influencers with diverse points of view in fashion. The goal? Capture each influencer’s unique style and personality and bring it straight to our fashion-conscious guests. Each

Kroger Launches Smart Way Discount Brand

Kroger announced late last week Smart Way, a new opening price point Retail Brand (private brand). This range brings together a collection of products from 16 existing brands into one, easy-to-find identity brand. "As our customers face an ongoing inflationary environment, we know they are looking to stretch their dollars further than ever before," said Stuart Aitken, Kroger's senior vice president and chief merchant and marketing officer. "Smart Way is an exciting, eye-pleasing product line that will be easy for customers to find. By adding a simplified opening price point brand strategy to Our Brands (private brands) portfolio, we

7-Eleven’s Ups It’s Coffee Game

Convenience retailer 7-Eleven recently engaged agency Safari Sundays to refresh its Retail Brand (private brand) coffee range last year, tasking them with creating a cohesive identity that speaks to the quality and breadth of the program. The agency tapped into the retailer’s rich legacy and quality.The comprehensive coffee refresh touches every 7-Eleven product in the coffee range, including on-demand hot and iced beverages, condiment packaging on the bar, in-store dispensers, and pre-packaged beans and tea bags. The refresh puts 7-Eleven's core visual elements to good use, including the recognizable logo up front while wrapping the cup in the retailer’s signature

At Home Launches Honeybloom

Home décor and furniture retailer At Home, announced late last week the launch of the new Retail Brand (private label) Honeybloom. The new modern farmhouse-inspired range offers home décor for kitchen, dining, entertaining, living, bedroom, entryway, and outdoor all starting at $5.99. “Honeybloom celebrates life lived together and family and home have always been at the center of our company’s mission,” said Chad Stauffer, President, Chief Merchandising & Product Officer for At Home. “This exclusive brand offers easy, authentic style for every room at the unbeatable prices our customer has come to expect from us. As we continue to

Velocity Institute’s Design 2022 Summit Starts Thursday!

Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven events to close out 2022. The first virtual Summit is DESIGN 2022, August 18, 2022, 2:00-4:00 PM EST DESIGN 2022 Featuring Vertex Award Winners August 18, 2022 | 2:00-4:00 PM EST REGISTRATION: FREE This 2-hour, fast-paced FREE online event is highly focused