Collabs & Partnerships

Target Breezes into Summer with New Future Collective with Alani Noelle Collection

In 2022, Target launched Future Collective, a first-of-its-kind apparel, and accessories Retailer-owned Brand (private brand) featuring collections in partnership with a rotating roster of style and cultural influencers with diverse points of view in fashion. From Kahlana Barfield Brown's streetwear-inspired style to maximalist fashion from Gabriella Karefa-Johnson, Future Collective offers a new style story and aesthetic with each collab, along with new and on-trend options. And now Target is continuing this momentum with their latest partner, Brooklyn-based fashion creative Alani Noelle. "Our guests have embraced the on-trend styles found in Future Collective, and we're proud to introduce our third partner, Alani

Target & Hilton Carter Collab will Help Shoppers Cultivate Your Indoor Oasis

It’s time to put a little spring in your surroundings — and how better than with Target’s latest Hilton Carter for Target Retail-owned Brand (private brand) collection of sculptural planters, plant stands, and looks-incredibly-real faux greenery? The Minneapolis-based retailer initially partnered with Hilton in 2021 (their first collection with a plant stylist), and shoppers loved his stylish, affordable take on plants, pots and tools so much that Target welcomed him back to create this new collection — the first in an exclusive multi-year partnership with Target. It’s another way they are advancing their Racial Equity Action and Change (REACH)

Waitrose’s New Coronation Collection is fit for a King

As the United Kingdom prepares to celebrate the Coronation of King Charles III, Waitrose is launching an exclusive new collection of products. Designed to give customers all they need to create the ultimate celebration, from drinks, scones and exclusive preserves through to decorations and collectible gifts from Waitrose Duchy Organic, the Coronation Retail-owned brand (private brand)limited edition products mark a joyful moment in British history. Emma Beale, Head of Product Innovation at Waitrose, said: “With Coronation themed recipes increasing on, we know our customers are already feeling the excitement. Whether neighbors unite to toast His Majesty King Charles

Academy Sports + Outdoors & Whataburger Serve Up A Fresh Collab

Academy Sports + Outdoors and Whataburger have reunited to release their second exclusive and highly-anticipated collab that partners Academy’s Retail-owned Brand (private brand) Magellan Outdoors x Whataburger on co-branded apparel and product range. This expanded collection, available online and in select Academy locations, and the online Whatastore, will have the whole family savoring summer fun with new styles and gear. The extensive lineup of shirts, shorts, caps, socks, drinkware, coolers, bikes, and outdoor games features new and limited-edition Whataburger designs. Curated with the entire family in mind, the assortment includes all-new styles of apparel for women, children, and men, just

H-E-B debuts Houston Astros H-E-B Creamy Creations Ice Cream

Astros fans are in for an opening day treat with the new, limited-edition Retail-owned Brand (private brand) H-E-B Creamy Creations Houston Astros Peanut Brittle ice cream. Churned in the heart of Texas by H-E-B, the triple play flavor comprised of peanut butter ice cream with peanut brittle pieces and caramel swirl, arrived in Houston-area stores the week of March 20. This seasonal selection is exclusive to the Houston area and will be available in both half-gallon and pint sizes, while supplies last. Fans of the 2022 MLB World Champions will be happy to know that 5% of each ice cream

Grove Co. Launches New Limited-Edition Collection with Drew Barrymore

Online retailer Grove Collaborative announced the launch of its new Retail-owned Brand Grove Co. Fresh Horizons Limited Edition Collection with Drew Barrymore. An investor and Global Brand & Sustainability Advocate, Drew collaborated with the Grove Co. brand and innovation teams to create a sustainable collection of bright and colorful home care essentials inspired by her optimistic spirit and the natural beauty of the environment. The products were designed to infuse homes with a sense of uplifting vibrancy this spring and empower everyone to take collective action to protect the future of our planet. "I am so excited to be launching

IKEA Collabs with Marimekko

IKEA and Marimekko launch the BASTUA collection, which is inspired by Nordic nature, wellness, and self-care rituals. The Retail-owned Brand (private brand) limited-edition collection consists of 26 products with vibrant prints, ranging from furniture, glassware, and textiles. The range will be available in the US and globally starting March 2023. The BASTUA collaboration journey unites IKEA home furnishing knowledge with Marimekko’s art of printmaking to celebrate the pleasure and joy of self-care rituals. The collection name “BASTUA” is a term used to describe sauna in Småland, a region in Southern Sweden where IKEA was founded. Self-care rituals and

Meijer Brings Midwest Artists’ Works to Life in Black History Month Collection

In celebration of Black History Month, Meijer launched a special collection of products featuring the art of three Black Midwestern artists – Dana Powell-Smith, Melina Brann and Shaunt'e Lewis – on products in every Meijer supercenter. The retailer will ultimately donate 5% of sales from the collection to Urban League affiliates in the artists' home states of Indiana and Michigan. The collection includes a mix of paintings and digital art printed on decorative pillows, stationery, gift bags, canvas tote bags, key rings, kitchen towels and throw blankets, featuring the three winning pieces of art. The

Macy’s Collabs with Shash Diné on Limited Edition Hotel Collection

Macy’s announces the launch of Shash Diné Hotel Collection, a limited-edition array of home pieces created for Macy’s and curated by Baya Meehan, founder, and CEO of Shash Diné EcoRetreat, a “glamping” hotel in Arizona. The Shash Diné for Hotel Collection features quilts, comforters, blankets, kimonos, robes, towels, and throws. These Navajo-inspired radiant products allow customers to own their style and bring a piece of the Southwest into their homes. Prices range from $70.00-$500.00, and is now available on, Macy’s mobile app and at select Macy’s nationwide. “Home is not only the place that my ancestors have walked

Foxtrot Collabs with Chicago Bull Zach Lavine

Last year’s Vertex Awards Retailer of the Year convenience startup Foxtrot is collaborating with Chicago Bulls All-Star Zach LaVine on a new range of Retail-owned Brand gummies. Zach LaVine Slam Dunk Gummy Mix is a limited edition gummy mix handmade alongside professional basketball the All-Star and Slam Dunk Contest winner the mix contains Strawberry Rolls, Gummy Sneakers, Mixed Skulls, and Raspberry Puckers. The bag references a phrase from Bulls’ announcer Stacey King - inspired by that classic Gatorade commercial: “I want to be like Zach.” The Foxtrot Zach LaVine Slam Dunk Gummy Mix will be sold in Foxtrot’s fifteen