Collabs & Partnerships

Macy’s Collabs with Shash Diné on Limited Edition Hotel Collection

Macy’s announces the launch of Shash Diné Hotel Collection, a limited-edition array of home pieces created for Macy’s and curated by Baya Meehan, founder, and CEO of Shash Diné EcoRetreat, a “glamping” hotel in Arizona. The Shash Diné for Hotel Collection features quilts, comforters, blankets, kimonos, robes, towels, and throws. These Navajo-inspired radiant products allow customers to own their style and bring a piece of the Southwest into their homes. Prices range from $70.00-$500.00, and is now available on, Macy’s mobile app and at select Macy’s nationwide. “Home is not only the place that my ancestors have walked

Foxtrot Collabs with Chicago Bull Zach Lavine

Last year’s Vertex Awards Retailer of the Year convenience startup Foxtrot is collaborating with Chicago Bulls All-Star Zach LaVine on a new range of Retail-owned Brand gummies. Zach LaVine Slam Dunk Gummy Mix is a limited edition gummy mix handmade alongside professional basketball the All-Star and Slam Dunk Contest winner the mix contains Strawberry Rolls, Gummy Sneakers, Mixed Skulls, and Raspberry Puckers. The bag references a phrase from Bulls’ announcer Stacey King - inspired by that classic Gatorade commercial: “I want to be like Zach.” The Foxtrot Zach LaVine Slam Dunk Gummy Mix will be sold in Foxtrot’s fifteen

Target Collabs with Tabitha Brown

In May of last year, Minneapolis-based Target announced an ongoing partnership with actress, New York Times bestselling author, and social media phenomenon Tabitha Brown, encompassing four limited-time-only collections launching summer 2022 through spring 2023. Celebrated for her daily doses of encouragement, Tabitha Brown is teaming up with Target to deliver positive well-being and joy for shoppers through her vibrant and inspirational style. Known as “America’s Mom,” Tabitha Brown is a two-time Emmy-nominated actress, two-time New York Times bestselling author, vegan foodie, and social media personality. She gained popularity with her viral video content that irresistibly spreads joy, earning the

Marks & Spencer Collabs with Nails. INC on Percy Pig nail polish

British retailer Marks and Spencer and Nails.INC have joined forces to bring a collab to their fans – the retailer's much-loved Percy Pig candy mascot is featured in this nail polish duo. M&S announced the product release on its Instagram this week, with thousands of fans responding. "Sold out everywhere," commented one frustrated shopper. Hundreds tagged Percy fans in the comments section, with another writing: "Omg!!! Must order these for salon!" The polishes come in two shades - Pig-Ture Perfect hot pink and Kind of a Pig Deal Percy Pink and there is an unusual twist - they are scented

Thrive Market, LesserEvil Debuts Exclusive Collab

Online grocer Thrive Market has dropped its exclusive Retail-owned Brand range collab with LesserEvil. Exclusive to Thrive Market’s 1.2M members, the LesserEvil x Thrive Market Elote flavor is a co-branded creation, alongside crowd favorites including Olive Oil, Salted, Vegan Butter, and Sweet and Salty. The collaboration is now available for $2.99–$4.99. The Elote flavor takes the traditional taste of grilled corn on the cob with the flavors of peppers, cheeses, and spices in a popcorn snack. "We're thrilled to launch the Elote flavor popcorn to our Members," said Nick Green, Thrive Market's co-founder and CEO. "Our members love unique, ethnic

Target Partners with Marks & Spencer to Celebrate the Holidays

Beginning in mid-November, Minneapolis-based big box retailer Target is partnering with the iconic British retailer Marks & Spencer to bring a curated assortment of their popular Retail Brand (private brand) food and beverage products to Target shoppers for the first time. The range will be rolling out in November and available through the 2022 Holiday season. Prices begin at $9.99, with most M&S products priced below $14.99. The assortment will include 15 food and beverage items spanning luxury caramels and chocolates to biscuits and teas, perfect for holiday gifting and entertaining.“One of the things that differentiates Target is the way

Target Collabs with Artist for HeyDay Collection

Target is once again collaborating to drive its private brands. This time with Heyday—their Target-designed electronics brand which was launched in 2018. The brand lets shoppers say buh-bye to basic whites and greys and power up their personal style with 150+ eye-catching, on-trend tech accessories. The collab partners the Target brand with three artists to celebrate art & self-expression in tech. The collection features artists who defy expectations by using visual style to redefine voice, culture & identity. heyday Diane Guzman Collection Diane is a LatinX is a illustrator/designer for freelance, murals and picture books. She lives in Minneapolis,

DSW Launches Crown Vintage Fall Collab with Emma Roberts

Footwear retailer DSW has debuted a new collection and brand muse from its Retail Brand (private brand, Crown Vintage—actor, producer, and entrepreneur Emma Roberts. Crown Vintage, a full-family footwear brand that spans handbags and accessories, launched at DSW in 2008 as a denim-friendly brand for a more relaxed way of life. Defined by creativity, curiosity, and adventure, Crown Vintage offers unique shoes and accessories made for the full family. Vintage-inspired at its core and free-spirited in its soul, Crown Vintage brings together genuine materials, natural textures, and boho details to create a footwear collection that invites you to live by

Rachael Ray Home Chef Meal Kits Hit Kroger Shelves

This week the Kroger Co. today shared that Home Chef, a subsidiary of The Kroger Co. and the leading meal solutions Retail Brand (private brand) with both a retail and online presence, has collaborated with television host, best-selling author and philanthropist Rachael Ray to bring a new line of meal kits to stores across the Kroger Family of Companies. "Rachael Ray, widely known for her quick, easy-to-prepare recipes, popular cooking shows and best-selling cookbooks, and Home Chef have come together to offer a series of meals from new Rachael recipes that are simple, convenient and delicious," said Dan De La

Williams Sonoma Collabs with Pom Wonderful

Home retailer Williams Sonoma announced last week a partnership with POM Wonderful. The POM Wonderful team collaborated with Williams Sonoma to develop a unique Retail Brand (private brand) range that showcases the one-of-a-kind flavor and versatility of pomegranates. The products will launch as part of POM’s 20th anniversary celebrations and as Williams Sonoma gears up to celebrate the flavors of fall. “Our collaboration with POM exemplifies our commitment to providing our customers with the best products and recipes that celebrate the flavors of each season,” said Williams Sonoma President Felix Carbullido. “We’re passionate about teaching people how to cook, entertain