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Collabs & Partnerships

Rachael Ray Home Chef Meal Kits Hit Kroger Shelves

This week the Kroger Co. today shared that Home Chef, a subsidiary of The Kroger Co. and the leading meal solutions Retail Brand (private brand) with both a retail and online presence, has collaborated with television host, best-selling author and philanthropist Rachael Ray to bring a new line of meal kits to stores across the Kroger Family of Companies. "Rachael Ray, widely known for her quick, easy-to-prepare recipes, popular cooking shows and best-selling cookbooks, and Home Chef have come together to offer a series of meals from new Rachael recipes that are simple, convenient and delicious," said Dan De La

Williams Sonoma Collabs with Pom Wonderful

Home retailer Williams Sonoma announced last week a partnership with POM Wonderful. The POM Wonderful team collaborated with Williams Sonoma to develop a unique Retail Brand (private brand) range that showcases the one-of-a-kind flavor and versatility of pomegranates. The products will launch as part of POM’s 20th anniversary celebrations and as Williams Sonoma gears up to celebrate the flavors of fall. “Our collaboration with POM exemplifies our commitment to providing our customers with the best products and recipes that celebrate the flavors of each season,” said Williams Sonoma President Felix Carbullido. “We’re passionate about teaching people how to cook, entertain

Ikea collab with Swedish House Mafia launches October 2022

IKEA and Swedish House Mafia have teamed up to democratize music production at home and enable the many music lovers to unleash their creativity. The result is OBEGRÄNSAD collection which will be launched in the US and globally in October 2022. IKEA and electronic music artists Swedish House Mafia set out to explore music and creativity at home and make everyday life easier for those who produce, perform, play, or listen to music. The result of the collaboration is OBEGRÄNSAD, a limited collection which will enable the many rising creatives in music and digital arts to build the perfect

The Beauty of Diversity with Targets new Houston White Collab

Minneapolis-based retailer Target is taking fashion to the next level — and advancing their REACH commitment — with Houston White x Target. The multiyear partnership with North Minneapolis designer, entrepreneur and community-builder Houston White is designed for all shoppers and features menswear-inspired apparel and accessories that reflect Houston’s unique point of view. Houston’s been collaborating with Target since 2020, when he designed a limited-time collection of graphic tees featured at the reopening of their Lake Street Minneapolis store. His coffee brand, The Get Down Coffee Co., is also available in select Target stores and on Target.com. Now Target is continuing

Eataly Collabs with Lentini Pizza

A unique collaboration between Turin Italy-based Lentini Pizza and Eataly the Italian food and products mega-retailer. This unique private brand product allows Eataly to bring the original Italian pizza to customers' tables. Each pizza is made by Italian pizza makers following the traditional recipe, then quickly frozen to maintain its taste and properties.For this project Curve Creative Studio realized an elegant packaging that recalls the colors and grain of the bakery tradition. On the boxes, the pictures of the twelve pizzas and their different dressings were chosen to highlight the quality of the ingredients and suggest Italian flavors and tastes.

Now Brewing: Academy Sports & Shiner Beer Collab

Academy Sports + Outdoors & Shiner Beer are launching an exclusive collaboration to turn outdoor activities into celebrations. The first-ever Magellan Outdoors x Shiner co-branded line will be available exclusively at Academy Sports + Outdoors beginning Friday, Aug. 19. Customers can quench their thirst for adventure with Magellan Outdoors x Shiner gear including t-shirts and fishing "The first-ever collaboration between Shiner and Magellan Outdoors offers unique assortments and creative designs to capture the fun of getting outdoors with friends and family," said Lawrence Lobpries, Academy Sports + Outdoors' senior vice president of marketing. "This limited-time offering is the ultimate

Hy-Vee Partners with Kansas City Chiefs Tight End Travis Kelce to Launch Cereal

Kansas City Chiefs fans can now enjoy breakfast with tight-end Travis Kelce. Midwestern grocer Hy-Vee announces today that its exclusive new cereal created in partnership with Kelce and the 87 & Running Foundation will begin appearing on store shelves in the Kansas City area beginning Saturday, Aug 13.The Hy-Vee private brand cereal — Kelce’s Krunch — will be available in select Hy-Vee stores throughout the Kansas City area and only for a limited time while supplies last.This limited-edition private brand collector’s product is expected to raise $18,500 for the 87 & Running Foundation. The Foundation helps underserved youth strive to

Drop it Like it’s Haute: 7-Eleven Collabs With Overtime curated by Easy

 7-Eleven knows its customers love to sport the season's hottest looks no matter where they are or what they’re doing. To keep its fans looking fresh, the convenience retailer is dropping a limited-edition Retail BRand (private brand) apparel collection with Overtime and Easy Otabor, a designer, entrepreneur and art curator.The collection, Overtime x 7-Eleven curated by Easy Otabor, is inspired by “Game to Eleven,” the phrase popularized by pick-up basketball. The streetwear-meets-sportswear designs feature fan-favorite products like Slurpee drinks and Big Gulp fountain beverages subtly intertwined with basketball themes. The collection includes 7-Eleven and Speedway-branded hoodies, T-shirts, hats, and mesh shorts. “I’m excited to share that we’re

The Vitamin Shoppe Introduces Private Brands in College Book Stores

The Vitamin Shoppe announced today a partnership with Follett Higher Education Group to bring high-quality health and wellness solutions to campus bookstores around the United States. Follett is North America's largest campus store operator, serving over 1,100 colleges and universities as a one-stop shop for class and campus living. Beginning this month, The Vitamin Shoppe now offers students at select Follett stores and their corresponding e-commerce sites, a selection of foundational health vitamins and supplements, sports nutrition products, and academic performance products that support sleep, mood and brain health. Merchandised in dedicated, branded displays, these wellness solutions bring the

Cultural Icons tWitch And Allison Boss Partner With DSG, DICK’s Sporting Goods’ Private Brand

DICK'S Sporting Goods announced a partnership with Stephen 'tWitch' and Allison Boss for its family athleisure brand, DSG. To kick off the partnership, the celebrity dance couple choreographed a TikTok dance challenge set to Young MC's Bust A Move to celebrate International Dance Day. "DSG is a brand that's inclusive, diverse and gives back to kids in need, which are values we deeply believe in as a family," said tWitch and Allison Boss. "DSG is built for every member of the family – so it was a natural fit for us – and there couldn't be a more fun

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