Marketing
Albert Heijn comes with the ultimate summer outfit
By popular request and for the real fans, Ahold Delhaize's Dutch retailer Albert Heijn is introducing a limited edition Retail Brand (private brand) clothing range. In addition to their daily shopping, customers can now also go to Albert Heijn for a hip summer look. Ideal for a festival, holiday or day at the beach. The collection is available in limited edition. BCI cotton The collection consists of a Hawaii shirt, jog shorts, socks, a sweater and a fisherman's hat. All items have a retro Albert Heijn logo and are available from 2.99 euros. The entire collection is produced with
Aldi Launches its 2022 Fan-Favorite Survey
Discount grocer Aldi unveiled its new Fan-Favorite Survey for 2022, in which customers can now vote for their most-loved products for a chance at the grand prize. Aldi’s Fan-Favorite Survey, which first debuted in 2019, officially returned for 2022 on Monday, May 2. The program is all about asking shoppers to vote for their most-loved products at Aldi stores, and of course, rewarding those who participate with the opportunity to win $1,000 in Aldi gift cards. This year’s survey even includes new categories, such as “Hall of Fame” picks, that’ll shoppers to decide between fan-favorites like Mama Cozzi’s Pizza, Clancy’s
Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights
In a first for UK grocer Waitrose, the retailer is showcasing their new campaign for their Retail Brand (private brand) Essential Waitrose, ‘Quality you'd expect at prices you wouldn't', at the iconic Piccadilly Lights in London, running from April 25 through May 1. The campaign, created by adam&eveDDB and bought by MG OMD, promotes Waitrose's commitment to offering excellent value for money without compromising on the things that matter most for our customers, such as quality, animal welfare and sustainability. The Essential Waitrose campaign showcases the breadth of our value range, which now has over 1,000 products. It will
Albertsons Announces Winners of the First FRESH PICKS Awards
Today, Albertsons announced the winners of its FRESH PICKS Exclusive Product Awards, which asked customers to vote on their favorite Retail Brand (private brand) products across seven grocery categories. The results are in, and topping the list was the Signature SELECT Ice Cream + Store Baked Cookies combination. Six additional winners were also awarded the FRESH PICKS Awards Seal including Signature RESERVE Cabernet Sauvignon, which voters picked over coffee, and kids-favorite Signature SELECT Mac & Cheese.To celebrate the FRESH PICKS winners, Albertsons Cos. banner stores will be offering exclusive deals, loyalty offers and recipe content featuring the winning products during
YouTube Stars the Try Guys partner with Kroger for the Mystery Wheel Cooking Challenge
During this year’s holiday season Kroger and its Retail Brands (private brand) have continued their partnership with YouTube stars The Try Guys. Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang an often-chaotic group of guys who will try pretty much anything for the audience's entertainment. The YouTube video features an extra special holiday edition of the Try Wheel Challenge. The challenge includes lots of private brand products and holiday leftovers the teams will use to create their holiday dishes. As of the beginning of January, the video has more than 1 million views, 1,00 comments, and
Waitrose – The Best Bit of Christmas!
During this festive season, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from UK grocer Waitrose. This year’s Christmas ad stars Scottish actress Ashley Jensen, showing that the best bit of Christmas is the food, especially when your mince pies are Heston’s and your prosciutto is infused with truffle. The spot also features a special guest appearance by Michelin starred chef Heston Blumenthal #ChristmasAtWaitrose
Winn-Dixie: Deck Your Carts this Holiday!
This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from Southeastern Grocers-owned Florida-based Winn-Dixie. The commercial features a humorous holiday jingle from ugly sweater-wearing associates.“Winn-Dixie is the most rewarding place to shop this holiday! Deck your carts this holiday with Winn-Dixie meats, the freshest picks, and FREE groceries! Head to WinnDixie.com/rewardingholiday to find all the ways to reward yourself this holiday season at Winn-Dixie!”
Woolworths South Africa – Let it Shine!
This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from Woolworths South Africa and showcases South African Tik Tok and YouTube star Lloyiso. The R&B singer has recently signed to New York-based Republic Records, who have Drake, The Weeknd, Ariana Grande, Pop Smoke, and Post Malone on their roster. “This Christmas we’re celebrating those who kept our light shining bright. So set the table, put on your festive best and celebrate moments that matter with the ones you love.” #WooliesChristmas
Publix finds the Magic of Christmas
During the holiday season, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes Publix. Christmas is the time of year when magic means finding goodness in each other. And that is the heart of this story about a little girl, an older neighbor, and a fella named “Mr. Snowman.” Let’s go on a journey with these characters and watch as they make a connection and give each other a reason to believe in the season.
Kroger Make Your Holidays Doubly Special
This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes Kroger and of course features its private brands (love Murrays Cheese) as well as its distinctive animation style.
