Marketing
Tops Friendly Markets Celebrates National Coffee Day with Retail Brands
Williamsville, NY-based grocer Tops Friendly Markets is raising a cup of joe all week long to celebrate National Coffee Day! While celebrated today September 29th all over the world the retailer loves coffee so much they are celebrating all week! For many, coffee is a ritual - a morning wake-up call, a way to break up the afternoon at work, and a treat to enjoy with dessert after dinner. No matter when you decide to enjoy a steaming cup ‘o Joe, National Coffee Day is the perfect day is to enjoy your favorite brand of coffee. As a part
IKEA USA Launches HUVUDROLL Meatball Scented Candle
Celebrating the 10th anniversary of its Family Program, IKEA USA has collaborated with agency Ogilvy to create the limited edition HUVUDROLL private brand scented candle that smells like its famous private brand Swedish meatballs. The candle is launched as part of the IKEA’s Store in a Box gift package sweepstake, available to Family Program members. HUVUDROLL scented candle contained in a Store in a Box package aims to recreate the sensory experiences of visiting an IKEA store. The package also contains a number of other gifts that are not revealed yet. New members of the IKEA Family can win the
ALDI Customers Crown 2021 Fan Favorites
The results are in from the annual ALDI Fan Favorites survey. Since 2019, more than 360,000 customers have voted for their top picks from a wide variety of ALDI private brand products. This year's survey featured 10 new categories that capture the growing product selection and reflect how people are shopping for these items. Scott Patton, Vice President of National Buying, Aldi “ALDI fandom runs deep, and our customers are proud to share their enthusiasm for our exclusive products,” said Scott Patton, Vice President of National Buying. “In its third year, the survey evolved to reflect how ALDI
Loblaw’s No Name Brand Jumps into Instagram
Over the last few years, Canadian retailer Loblaw's long-running basic yellow and black private brand "No name" has emerged as a marketing innovator full of personality and sass and its entry into Instagram is a perfect example.
Trader Joe’s Shakes it Up With A New Milkshake Contest
Trader Joe’s has introduced a new private brand promotion designed to encourage shoppers to engage with the retailer and its private brand range. The retailer invites shoppers to “Mix up a memorable “milk” shake. Photograph your unique blended beverage. Post it to Instagram along with the hashtag #TJsMilkshakeContest for the chance to win a TJ’s gift card!” The TJ's site describes it this way: It’s summertime, and that means it’s time to shake it! By “it” we mean milk. And by “milk,” we mean pretty much any dairy or non-dairy beverage in our stores that you’d like to mix with
7-Eleven is Delivering a Slurpee to Space
The 7‑Eleven Slurpee, the iconic private brand beverage enjoyed by millions of Americans since 1966, is going galactic. The freezing-cold drink will rocket out of the earth's atmosphere this August on a private space flight commissioned by the retailer to celebrate its 94th birthday. Slurpee drink fans will choose their favorite far-out flavor to make the trip — and super fans have the chance to win a commemorative cup that has traveled to space and back. Marissa Jarratt, 7‑Eleven Senior Vice President and Chief Marketing Officer "We're celebrating all things summer, Slurpee drinks and skateboarding during Brainfreeze SZN at 7‑Eleven… Some
Lidl To Give Away A Year’s Worth Of Free Ice Cream
Lidl, recently ranked a top 3 U.S. grocer by USA Today 10 Best Readers' Choice Awards, announced today that it will be giving away a year's worth of free private brand ice cream on Twitter to three creative foodies on National Ice Cream Day, July 18. To participate in Lidl's National Ice Cream Day sweepstakes, entrants will share their favorite Lidl Gelatelli product on Twitter between July 12-17 using the hashtag: #HowDoYouGelatelli. Three winners will be chosen at random and announced on National Ice Cream Day, July 18. https://twitter.com/LidlUS/status/1414555139633864707 Here's how customers can enter the #HowDoYouGelatelli sweepstakes: You must be following @LidlUS on Twitter and have
Whole Foods Rainy-Day Redo Highlights 365 Snacks
Beginning June 21, Whole Foods Market will give away weekly private brand prizes when weekend rain hits at least half of the continental U.S. The Rainy-Day Redo giveaway marketing campaign will leverage the expertise of meteorologist Stephanie Abrams of The Weather Channel. Whole Foods Market will share Abrams’ weekly weather call on Instagram at noon ET every Monday from June 21 through August 9. If the previous weekend was deemed a rainout in at least 50% of the country, a limited number of Rainy-Day Redo packages will be available. Sonya Gafsi Oblisk, Chief Marketing Officer of Whole Foods Market
Sam’s Club Rolls Out Member’s Mark Summer Eats Food Truck
Sam's Club has announced the debut of it's first-ever Member’s Mark Summer Eats Food Truck which will be on the road and stopping at select clubs now through Mid-July. The retailer is serving up delicious private brand Member’s Mark summer treats for members to sample going in or coming out of the club. The traveling food truck is a really great way to showcase the incredible selection of quality Member’s Mark products. And the good news is, once shoppers try items on the menu, they can go right into the club and get the ingredients to make it for your
Sprouts Kicks off Summer With Private Brand
Sprouts Farmers Market is bringing fresh ingredients and unique flavors to backyard barbeques and outdoor picnics this summer season. Jack Sinclair, chief executive officer of Sprouts Farmers Market “This summer, as consumers become more comfortable making more frequent outings and socializing, we expect shoppers will spend more time looking for items that best fit their lifestyle and needs,” said Jack Sinclair, chief executive officer of Sprouts Farmers Market. “Whether it’s sharing tips on how to pick the freshest produce, or details on the latest healthy and unique items you can’t find anywhere else, our stores and team members
