Vertex Awards
The 2020 Vertex Awards Winners Are…
[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Seven years ago, we could never have imagined the impact that the Vertex Awards would have on private brands globally. This year’s record-setting class of entrants is evidence of not only Vertex’s influence on design but strategy. We have pushed retailers, agencies, and manufacturers to explore the boundaries of private brand, to move beyond the expected and create brands, and package design that genuinely differentiates. This year’s competition included more than 400 entries from 27 countries and 49 retailers. You will discover outstanding designs that retailers are using to win. Private brands have moved
2020 Bronze Vertex Award Winners
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="|||1px||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.8" background_size="initial" background_position="top_left" background_repeat="repeat"]Simply Nourish Source Private Brand: Simply NourishRetailer: PetSmartCountry: United StatesCategory: G7. Pet ProductsAgency: McCord Design Group Credits: Amy Rhodes, Senior Director Proprietary Brand Design, PetsmartJordan Cogsdill, Sr Brand Manager, Proprietary Brands. PetsmartBrian Quinn, Sr Director, Proprietary Brands, PetSmartMarisa Thompson, VP, Proprietary Brands, PetsmartPaul Hunt, SVP, Global Sourcing, Product Development and Branding, PetSmartLynn McCord, McCord Design Group, PresidentKristen Frank Sr Copywriter Summary: Every Simply Nourish recipe starts with the simplest, most wholesome ingredients—using carefully sourced animal proteins, superfoods, and chelated minerals. With so much TLC
