This week's edition of our new Youtube Series Velocity Institute This Week Features Costco, Walmart, Kroger, and Macys. Velocity president Christopher Durham hosts the Retailer-owned Brand News & Insights show. Thanks for watching, and don't forget to like, and subscribe.
Market research and data company Numerator routinely track purchase data and survey verified buyers to understand consumer behavior. According to their site, the firm’s Private Label dashboard “provides a pulse on private label manufacturers across channels, consumer groups, and categories. Updated every three months, gain an omnichannel perspective on how private label brands and
Kroger today shared that its Retailer-owned Brand Murray's Cheese Cave Aged Cheese range received numerous accolades at the American Cheese Society annual conference, bringing home five awards. Murray's operates more than 1,000 cheese counters in the Kroger Family of Stores, creating the customer experience for which Murray's has become known at its flagship Greenwich
Late last week, Kroger shared that Home Chef, their Kroger-owned meal solutions Brand, is celebrating its 10th birthday. "For a decade, Home Chef has provided customers with easy, convenient meal solutions to make cooking at home an experience that is simple and delicious," said Dan De La Rosa, Kroger's group vice president of fresh
Just in time for Mother's Day the Kroger Co. shared a delectable brunch to celebrate Mother's Day complete with dessert and mimosas all under $2 per serving. "Mother's Day is a special time to show gratitude. This holiday, celebrate the moms in your life with a brunch that is affordable, easy and delicious," said
Rodney McMullen of The Kroger Co. and Vivek Sankaran of Albertsons Cos., Inc. shared a jointly-penned opinion letter to the editors of the daily newspaper Cincinnati Enquirer. In the April 28th letter, the retail executives attempted to combat misconceptions about the proposed merger of the retailers. Kroger and Albertsons were created with their founders’
Late last week the Kroger Co. announced its innovative recycling program has hit a major milestone, recycling more than one million pieces of their Retail-owned Brand flexible plastic product packaging. The retailer shared it is offering customers more items with upcycled ingredients with the addition of two new Simple Truth products to advance sustainability. "We
Cincinnati-based grocer Kroger has introduced its first Simple Truth brand upcycled bread items co-developed with Upcycled Foods, Inc. (UP, Inc.) Designed from scratch, the innovative upcycled bread line includes two SKUs that tap into consumers’ demand for delicious, nutritious, and sustainable food options. Both Simple Truth Upcycled Certified breads contain 10% of ReGrained SuperGrain,
Kroger today shared a zero-compromise fresh Easter menu to serve a family of ten – complete with every bunny's favorite candies—for less than $7.50 per person. "At Kroger, we offer lower prices and more choices every day," said Stuart Aitken, senior vice president and chief merchant & marketing officer. "We promise our customers a
This year Cincinnati-based grocer Kroger spent an estimated $2.5 million (iSpot) on a BOLD TV commercial during the AFC Championship Game promoting its eponymous own brand. The ad avoids the “As good as or better than” trope which has dominated traditional private label messaging in favor of a BOLD and Confident message: The
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