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Kroger, Walmart, 7-Eleven, and Target Drive Growth in Private Brands

In this latest episode of Velocity Talks, Christopher Durham takes us through a whirlwind of updates in the private brand sector, demonstrating the sector’s growing influence and innovation. Engage with us as we dissect key market strategies and developments that are shaping the retailer-owned brand landscape. From grocery giants to convenience store chains, this episode is brimming with rich content reflecting the diverse and dynamic nature of the industry.

Kroger’s optimistic outlook for 2024 sets the stage, revealing how retailer-owned brands are a driving force behind its burgeoning success. Subsequently, 7-Eleven’s new on-the-go dining options showcase the convenience sector’s adaptability and customer focus. Walmart’s investment in local milk processing highlights sustainability and jobs, while Belk’s Crown and Ivy brand celebrates ten years with a special collection. Finally, Target delivers a positive note with a strategic focus on affordable retailer-owned brands despite challenges in comparable sales.

Key Takeaways:

  • Kroger’s financial growth: Kroger showcases strong fourth-quarter sales and anticipates a steady rise in 2024, bolstered by private brand performance.
  • 7-Eleven’s new offerings: The convenience store giant reveals new menu items, emphasizing customer satisfaction and continuous product innovation.
  • Walmart’s supply chain expansion: Walmart announces a new Texas-based milk processing facility, strengthening supply chain transparency and customer trust.
  • Belk’s anniversary collection: The retailer celebrates Crown and Ivy’s 10th anniversary by launching special apparel and home decor collections.
  • Target’s earnings and initiatives: Target outlines earnings and forthcoming initiatives, with a focus on retailer-owned brands and strategies for cost-conscious consumers.

Notable Quotes:

“Kroger continues to benefit from the trend as grocery prices remain competitive compared to restaurant menu prices.” – Christopher Durham
“At 7-Eleven, our dedication goes beyond mere convenience. We are dedicated to continually enhancing innovation and quality to exceed our customers’ expectations.” – Dave Strachan, SVP of Fresh Food at 7-Eleven

“This new facility underscores our dedication to fortifying a more robust and transparent supply chain.” – Bruce Heckman, Walmart’s VP of Manufacturing

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By Published On: March 12th, 2024Tags: , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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