Walmart & Coop Italia to present at Velocity Global
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With an unrivaled agenda, heavy-hitting executive speakers and networking opportunities galore—Here’s the latest on what you can expect at Velocity Global.

We are thrilled to announce Ivo Petroff, Senior Category Manager, Walmart Canada and Alberto Marrassini, CEO at Coop Italian Food North America, Inc. will present at Velocity: Global: the My Private Brand VIRTUAL conference, August 4-5.

Tickets are going fast to the first ever global private brand event. (And stay tuned for even more speakers from around the world and other surprises!) 

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The pair will present:

Collaborate vs. Compete: The New Age of Global Private Brand

Ivo and Alberto will introduce the hybrid model that Walmart Canada and Coop Italy developed to launch an affordable brand of authentic Italian specialty products to Walmart Canada shoppers. The partnership brings Coop Italy’s award-winning private brand Fiorfiore to Walmart shelves.

Save $100 USD with the Early Bird Rate

Early Bird Expires Friday, June 12

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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