2020 Bronze Vertex Award Winners
Sun Harvest Coconut Goods
Sun Harvest Coconut GoodsPrivate Brand: Sun Harvest
Retailer: Smart & Final
Country: USA
Category: G2: Organic And Natural Food
Agency: Marketing by Design (MBD)
Credits:
Ashley Smits, Project Manager. MBD
Tracy Lemere, Art Director, MBD
Lauren Sells, Designer, MBD
Kim Burns, Production Artist, MBD
Summary:
The organic baking category has become more whimsical, so Smart & Final asked the team to suggest designs across their coconut-based baking products that follows the trend. Through the use of fun illustrations and bold colors, we were able to develop a line that creatively conveys the coconut products in a fun and flirty way.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
