2020 Bronze Vertex Award Winners
Member’s Selection Nut Bars
Member’s Selection Nut BarsPrivate Brand: Member’s Selection
Retailer: PriceSmart
Country: Central America & the Caribbean
Category: G3. Packaged Goods
Agency: Marketing by Design (MBD)
Credits:
Kate Nichter, Project Manager. MBD
Luisa Makula, Project Manager, MBD
Tracy Lemere, Art Director & Designer, MBD
Becca Marko, Designer, MBD
Roger Calado, Production Artist, MBD
Summary:
For this new product, PriceSmart wanted a completely original design that appealed to all ages and stood out on-shelf. The resulting design is fun without being childish, and keeps the large product imagery front and center to show off the details of the product.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
