2020 Bronze Vertex Award Winners

Wellsley Farms’ American Vodka

Private Brand: Wellsley Farms
Retailer: BJ’s Wholesale Club
Country: USA
Category: G5. Beverages: Alcoholic
Agency: Marketing by Design (MBD)

Credits:

Angel McPherson, Own Brands Manager, BJ’s Wholesale Club
Luisa Makula, Project Manager. MBD
Tracy Lemere, Art Director, MBD
Becca Marko, Designer, MBD
Sandra Button, Designer, MBD
Brittney Gormley, Designer, MBD

Summary:

Following the success of their Wellsley Farms’ Wines launch, BJ’s asked the team o design a line of premium, yet still high-value, spirits for Wellsley Farms. The artwork needed to link the product to the most popular brand in the category but also needed to communicate that the Wellsley Farms’ products could stand on their own and were of equal or greater quality than the product the customer was used to.

By Christopher DurhamPublished On: May 24th, 2020Tags: 2020, Bronze, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.