2020 Bronze Vertex Award Winners
7-Select Mini Ice Cream Cups
7-Select Mini Ice Cream CupsPrivate Brand: 7-Select
Retailer: 7-Eleven
Country: USA
Category: G4. Frozen
Agency: Marketing by Design (MBD)
Credits:
Austin Sniezek, Project Manager. MBD
Marty DiFrisco, Art Director, MBD
Sandra Button, Designer, MBD
Summary:
The background designs for the mini ice cream cups might start with standard colors for each flavor, but the similarity between 7-Select Mini Ice Cream Cups’ packaging and their competitors’ designs stops there. The bold background pattern and elegant-yet-fun title font make these products pop on the shelf compared to their competitors, while the color choices make it easy for customers to find the flavor they’re craving
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
