2020 Bronze Vertex Award Winners
Jumbo koffie
Jumbo koffiePrivate Brand: Jumbo
Retailer: Jumbo supermarkten B.V.
Country: Netherlands
Category: G3. Packaged Goods
Agency: Guts&Glorious
Credits:
Vincent Limburg, creative director, Guts&Glorious
Heidi Boersma, creative director, Guts&Glorious
Tijs Kramer, designer, Guts&Glorious
Jacqueline Bout, account manager, Guts&Glorious
Bas Bakker, manager private label, Jumbo supermarkten B.V.
Carin van den Dungen, private label manager, Jumbo supermarkten B.V.
Summary:
A variety of characteristic coffee products come together in this design statement. Origin, strong beans or just that special aroma make the difference. Jumbo gives every coffee segment its own powerful stage. That makes Jumbo coffee a strong competitor next to the established brands
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
