2020 Bronze Vertex Award Winners

GSQ by Glamsquad

Private Brand: GSQ by Glamsquad
Retailer: CVS
Country: United States
Category: B3. Licensed or Co-Brand
Agency: Glamsquad and Metier Creative

Credits:

Heather Corkery, Sr. Director, Store Brands. CVS Health
Beth LaCross, Director, Store Brands, CVS Health
Sophia Gutoff, Brand Manager, Store Brands, CVS Health
Bryan Killiany, Creative Director, Store Brands, CVS Health
Andrea Harrison, Sr. Director, DMM, CVS Health

Summary:

Our mission is to cut through the saturated beauty landscape with a pioneering cross-category brand that offers highly coveted, super share-worthy, easy-to-use and even easier to justify hair care, makeup, and tools designed with customer data, human to human R&D, and industry expertise.

Our goal is reinventing the drugstore beauty aisle as a destination for the savvy shopper by offering a truly modern experience that surprises and delights her while integrating seamlessly into her daily routine.

GSQ by Glamsquad is a first-of-its-kind brand created to stop the CVS shopper in her tracks and delight her with the impeccable curation and packaging she’s only seen on Instagram or at a premium retailer – until now. From cotton balls to hot tools, our cross-category collection of edited, accessible essentials offers hero hair care, tools, and makeup for a streamlined top shelf, a streamlined cosmetics bag, a streamlined budget, and a streamlined routine

By Christopher DurhamPublished On: May 24th, 2020Tags: 2020, Bronze, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.