2020 Bronze Vertex Award Winners

McDaniel’s Holiday Bagged Coffees

Private Brand: McDaniel’s
Retailer: Save A Lot
Country: USA
Category: B4. Holiday Or Limited-Edition Private Brand
Agency: Marks Design

Credits:

Tim Brazier, Design Manager. Save A Lot
Debbie Kipp, Production Leader, Save A Lot
Bridget Schuller, Brand Director, Save A Lot
Nic Lama, Creative Director, Marks Design
Vincci Fung, Designer, Marks Design

Summary:

Our new bagged coffees have been the centerpiece of the McDaniel’s coffee line, with six core everyday flavors as well as seasonal items, like our line of holiday coffees. The packaging for our holiday flavors was specifically created to play up the festive spirit of the holidays while giving enough flexibility for the line to continue its availability through the first few months of the new year. Holiday coffees were introduced just before Thanksgiving and have driven strong sales

By Christopher DurhamPublished On: May 24th, 2020Tags: 2020, Bronze, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.