2020 Bronze Vertex Award Winners
Wegmans Organic Olive Oil Cooking Spray
Wegmans Organic Olive Oil Cooking SprayPrivate Brand: Organic Olive Oil Cooking Spray
Retailer: Wegmans
Country: United States
Category: G2: Organic And Natural Food
Agency: Wallace Church & Co.
Credits:
Jodi Lubrich, Associate Creative Director. Wallace Church & Co.
Maureen McKenna, Account Director, Wallace Church & Co.
Frank Pessia, Creative Area Manager, Wegmans Food Markets
Summary:
Wegmans wanted to present their Organic Olive Oil Spray in a manner that spoke to their Cooking Curious audience. The Organic leaf icon supports the, “Food You Feel Good About,” the illustrations celebrate the natural aspects of the product. The lettering encourages a lively cooking experience.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
