2020 Bronze Vertex Award Winners

Fresh Thyme Nitro Coffee & Tea

Private Brand: Fresh Thyme Farmers Market
Retailer: Fresh Thyme Farmers Market
Country: United States of America
Category: G6. Beverages: Non-Alcoholic
Agency: The Creative Pack LLC

Credits:

Corey Czer, Graphic Designer. The Creative Pack LLC
Heather Storie, Senior Graphic Designer, The Creative Pack LLC
Fern Serna, Project Manager, The Creative Pack LLC
Shane Sherrell, Director of Private Brand, Fresh Thyme Farmers Market

Summary:

Fresh Thyme’s Nitro Coffee & Tea sparkles on the shelf with a refreshingly edgy design. Inspired by popular nitro brew tap technology, this range looks sleek and bold, using darker tones with a metallic sheen from the silver can underneath. In addition to the modern design it still utilizes Fresh Thyme sub fonts, simple illustration, and a familiar background pattern to keep in line with the brand while creating a specialized look and feel. The teas use a friendly, colorful palette to highlight a refreshing floral, aspect. Together these refreshingly smooth beverages will stand out and your taste buds will thank you!

By Christopher DurhamPublished On: May 24th, 2020Tags: 2020, Bronze, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.