2020 Bronze Vertex Award Winners

Fresh Thyme Organic Unicorn Puffs

Private Brand: Fresh Thyme Farmers Market
Retailer: Fresh Thyme Farmers Market
Country: United States of America
Category: G3. Packaged Goods
Agency: The Creative Pack LLC

Credits:

Heather Storie, Senior Graphic Designer. The Creative Pack LLC
Fern Serna, Project Manager, The Creative Pack LLC
Shane Sherrell, Director of Private Brand, Fresh Thyme Farmers Market

Summary:

Fresh Thyme Organic Unicorn Puffs spread magical joy as unique as the front illustrations suggest. A refreshingly playful design, these puffs entice customers of all ages with organic puffed corn in a sweet cloud of sprinkled glaze. To create more emphasis, the design is printed using several different methods. One is a spot gloss varnish for the logo, organic title, and puff illustrations. Second, the rainbow, unicorn’s hair, horizon sunbeams, and product title are printed directly on the metalized film, resulting in a metallic shine to those elements. Finally, the background and remaining horizon sunbeams are printed matte. These varying print processes create depth and texture, thus elevating the design further.

By Christopher DurhamPublished On: May 24th, 2020Tags: 2020, Bronze, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.